{"title":"Customers' Favs","description":"","products":[{"product_id":"arata-anti-dandruff-conditioner-200ml","title":"Anti-Dandruff Conditioner - 200 ml","description":"\u003cp\u003eMost anti-dandruff conditioners are made only for hair lengths, not for the scalp where dandruff actually starts. As a result, you miss out on an important opportunity to deliver antifungal actives and hydration to your scalp beyond shampooing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Conditioner does things differently. It's designed to be used both on the scalp and the lengths. Proven to deliver 93% boost in scalp and strand hydration¹, it not only supports soft, manageable strands but also visible dandruff reduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAntifungal and exfoliating actives like piroctone olamine and salicylic acid stay on the scalp longer, helping extend anti-dandruff action and lift stubborn flakes. This further suppresses dandruff-causing Malassezia and supports better fungal control, preventing the cycle of recurring flakes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHumectants and barrier-supporting ingredients restore moisture and scalp comfort, especially after cleansing. At the same time, it delivers effective conditioning and detangling to the hair lengths, ensuring hair feels soft, smooth, and manageable. All this without clogging the scalp or weighing down the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Conditioner makes conditioning more than just about detangling. It also makes it an essential step in managing dandruff actively.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711259807821,"sku":"ANDS03N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti_Dandruff_Conditioner_200ml_1.webp?v=1780481666"},{"product_id":"arata-anti-dandruff-hair-serum-30ml","title":"Anti-Dandruff Serum - 30 ml","description":"\u003cp\u003eMost anti-dandruff products focus only on removing flakes, offering short-term cosmetic improvement without addressing why dandruff keeps coming back. While shampoos help cleanse the scalp and temporarily reduce dandruff-causing microbes, dandruff is a chronic, relapsing condition that doesn’t reset in the shower alone. A leave-in treatment becomes essential because it continues working during the critical post-wash period when dandruff often returns.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Serum combines sustained antifungal action, controlled exfoliation, and scalp hydration in a lightweight leave-on format. Instead of acting as a quick fix, it treats dandruff as an ongoing scalp condition. Its non-sticky texture makes it comfortable to use day or night, encouraging consistency, which is essential for long-term dandruff control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe quick-absorbing serum provides relief from itching for up to 36 hours¹ by helping rebalance the scalp microbiome and reduce fungal activity. Exfoliation is balanced with soothing and barrier-supporting ingredients to help retain hydration, calm irritation, and address flakes without compromising scalp health. In clinical testing, the serum showed up to 95% reduction in dandruff-causing fungus after one use².\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e¹Based on in-vivo testing of Evosina® GP Green by the proprietor Variati.\u003cbr\u003e²Disclaimer: Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta. \u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711261544525,"sku":"ANDS05N","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti_dandruff_serum_30ml_1.webp?v=1780481666"},{"product_id":"arata-anti-hair-fall-shampoo-200ml","title":"Anti-Hair Fall Intensive Shampoo - 200 ml","description":"\u003cp\u003eShedding 50–100 strands every day? Totally normal. But when your hair growth cycle is out of balance due to hormonal, lifestyle, or environmental factors, hair follicles go into the resting phase. They prematurely move from the growth phase (anagen) to the shedding phase (telogen), and that’s when you start seeing more hair fall.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Hair Fall Intensive Shampoo corrects this imbalance in the hair growth cycle to reduce hair fall by 7.4X\u003csup\u003e1\u003c\/sup\u003e. It helps shorten the shedding phase, prevent follicle shrinkage, and strengthen roots. Clinically proven actives like Hairdian AP encourage dormant follicles to enter a new growth cycle, while a phytoactive blend of rosemary and caffeine supports healthy blood circulation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOver time, you see a healthy scalp with stronger, thicker, more resilient hair. This is no overnight miracle, just intelligent care that targets hair fall at its source.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003csup\u003e1\u003c\/sup\u003eBased on a tensile strength study with shampoo and conditioner.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083799117,"sku":"AAHS01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-HairFallIntensiveShampoo200ml_8ca11048-13ab-4770-9b40-71c65169f7a4.webp?v=1773663593"},{"product_id":"arata-brightening-face-serum-vitamin-c-30ml","title":"Brightening Face Serum - 30 ml","description":"\u003cp\u003eDullness, uneven tone, and early signs of ageing are largely driven by oxidative stress within the skin. UV exposure and pollution generate reactive oxygen species that damage collagen, accelerate pigmentation, and reduce overall skin clarity. At the same time, natural collagen production slows with age, leading to reduced firmness and visible fine lines.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMany Vitamin C serums rely on unstable derivatives or very low-pH formulas that may enhance penetration but often compromise skin comfort. Arata Brightening Face Serum uses 15% L-Ascorbic Acid, the pure and bioactive form of Vitamin C that skin cells directly recognise and utilise. In in-vitro testing, the formula demonstrated 83% Melanin Reduction¹, 94% Antioxidant Protection², and a 1.6x Boost in Collagen Production³.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEnhanced with encapsulated Vitamin C for improved delivery, and stabilised with Ferulic Acid and Vitamin E to strengthen antioxidant performance, the formula supports visible brightening and firmness without relying on irritation-heavy formulation strategies. With consistent use, skin appears brighter, more even-toned, and structurally supported over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDisclaimers:\u003c\/em\u003e\u003cbr\u003e¹Based on in-vitro testing on human melanocyte cells, compared to untreated.\u003cbr\u003e²Based on an in-vitro cell based test, evaluating DPPH radical scavenging activity.\u003cbr\u003e³Based on an in-vitro study on human dermal fibroblasts.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084159565,"sku":"ANVF01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/BrighteningFaceSerum30ml_8893acb7-0135-47b0-91f8-0a06aa1bf661.webp?v=1773663610"},{"product_id":"arata-super-conditioner-dry-frizzy-hair-damage-control-200ml","title":"Damage Defence Super Conditioner™ - 200 ml","description":"\u003cp\u003eDry, rough hair is often a sign of lifted, damaged cuticles that let moisture escape. That's why your hair needs a nourishing blend to plug those damaged gaps and lock moisture in.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Conditioner™, clinically proven to boost moisture by 95%\u003csup\u003e1\u003c\/sup\u003e, deeply hydrates dry and damaged hair. Scientifically-proven actives like Hydroviton® Hair deliver long-lasting hydration, while Genadvance® Repair helps strengthen the hair fibre. KeraPlant NPNF® smoothens, softens, and detangles, while a blend of nourishing oils and superfoods supports healthier, stronger hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts thick, buttery texture wraps every strand in moisture and care, restoring softness, bounce, and volume. With regular use, Arata Damage Defence Super Conditioner™ turns daily conditioning into a spa-like ritual, leaving your hair looking and feeling its healthiest.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003csup\u003e1\u003c\/sup\u003eBased on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084225101,"sku":"ASSC04N","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperConditioner_200ml_1236bbc5-4951-4c4c-9bfc-0d88e012e896.webp?v=1773663618"}],"url":"https:\/\/www.arata.in\/collections\/customers-favs.oembed","provider":"Arata","version":"1.0","type":"link"}