{"title":"Damage Defenence (Regime)","description":"","products":[{"product_id":"arata-super-shampoo-200ml","title":"Damage Defence Super Shampoo™ - 200 ml","description":"\u003cp\u003eHair damage doesn’t usually come only from extreme heat styling or colouring. For most people, it builds up gradually through repeated exposure to harsh cleansing, friction, and environmental stressors. Frequent washing with aggressive surfactants can swell the hair fibre, strip protective lipids, and increase cuticle friction during cleansing and detangling. Over time, this repeated stress leads to dryness, rough texture, breakage, and dullness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Shampoo™ is designed for daily use to help prevent this ongoing damage at the cleansing stage itself. A gentle, sulphate-free surfactant system cleanses the scalp effectively without over-stripping natural lipids, helping retain up to 94% of hair keratin¹ during washing. Its lipid-retaining formula helps preserve the hair’s protective barrier, while targeted conditioning polymers deposit on weakened cuticle areas to reduce friction and breakage. The pH-balanced formula helps flatten the cuticle after cleansing, supporting smoother texture and natural shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBeyond fibre protection, the formula also supports scalp health. In in-vitro testing, it showed an 87% increase in healthy scalp bacteria² and helped achieve a more balanced scalp microbiome in just one wash³, reinforcing the idea that healthier hair starts with a well-cared-for scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, hair experiences less stress per wash, slower damage buildup, and a visibly smoother, healthier-looking fibre surface. This isn’t about biologically repairing hair. It’s about protecting it from unnecessary damage during everyday routines, making it gentle enough for regular, even daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e²Based on in-vitro testing on C. acnes evaluating rebalance toward a potential healthy scalp microbiome profile.\u003cbr\u003e³Based on in-vitro testing on C. acnes and S. epidermidis evaluating rebalance toward a potential healthy scalp microbiome profile.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711252402253,"sku":"ANSH05N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperShampoo_200ml_466bc8bc-4df8-4f04-b590-833b003e9d40.webp?v=1773664993"},{"product_id":"arata-super-conditioner-dry-frizzy-hair-damage-control-200ml","title":"Damage Defence Super Conditioner™ - 200 ml","description":"\u003cp\u003eDry, rough hair is often a sign of lifted, damaged cuticles that let moisture escape. That's why your hair needs a nourishing blend to plug those damaged gaps and lock moisture in.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Conditioner™, clinically proven to boost moisture by 95%\u003csup\u003e1\u003c\/sup\u003e, deeply hydrates dry and damaged hair. Scientifically-proven actives like Hydroviton® Hair deliver long-lasting hydration, while Genadvance® Repair helps strengthen the hair fibre. KeraPlant NPNF® smoothens, softens, and detangles, while a blend of nourishing oils and superfoods supports healthier, stronger hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts thick, buttery texture wraps every strand in moisture and care, restoring softness, bounce, and volume. With regular use, Arata Damage Defence Super Conditioner™ turns daily conditioning into a spa-like ritual, leaving your hair looking and feeling its healthiest.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003csup\u003e1\u003c\/sup\u003eBased on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084225101,"sku":"ASSC04N","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperConditioner_200ml_1236bbc5-4951-4c4c-9bfc-0d88e012e896.webp?v=1773663618"},{"product_id":"arata-super-serum-damage-frizz-control-30ml","title":"Damage Defence Super Serum™ - 30 ml","description":"\u003cp\u003eFrizz is not just a surface-level issue. It is often a sign of damaged cuticles, craving for care and nourishment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn comes Arata Damage Defence Super Serum™, a technologically advanced hair serum for dry, frizzy hair. By smoothing the cuticle, it delivers 72 hours of frizz control¹ and 97% boost in shine². The formula combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to help maintain hydration, reduce protein loss within the strand, and support strength and elasticity over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRich in nourishment but still lightweight, it spreads easily through the hair without weighing it down. No dryness. No snapping. No rough, straw-like feel. Just smooth, manageable, glossy hair that feels healthy again.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on natural Indian hair tresses.\u003cbr\u003e²Based on in-vitro testing on natural Indian black hair tresses when compared to non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084290637,"sku":"ARTSS02N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperSerum_30ml_1cd76dbc-fd1a-4228-8eb4-d94f46b0c22d.webp?v=1773663622"}],"url":"https:\/\/www.arata.in\/collections\/damage-defenence-regime.oembed","provider":"Arata","version":"1.0","type":"link"}