{"title":"DEEP CLEANSE","description":null,"products":[{"product_id":"arata-curl-reset-clarifying-shampoo-200ml","title":"Reset Clarifying Shampoo - 200 ml","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMost clarifying shampoos make waves and curls choose between a proper scalp reset and healthy hair. They either cleanse too harshly and leave strands dry, frizzy, and stripped, or are too mild and ineffective at fully removing product buildup, excess sebum, pollutants, and hard water deposits. These factors weigh curls down, dull their shine, and disrupt the natural curl pattern, not allowing products to absorb better into the scalp or strands. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eArata Super Curls™ Reset Clarifying Shampoo changes that. Formulated specifically for waves and curls, this curl-safe clarifying shampoo delivers a deep cleanse without the usual trade-off. Powered by Salicylic Acid (BHA) and a 2% Bio Acetum Balsâmico (AHA + PHA Complex), it helps exfoliate the scalp by removing 83% of product buildup¹, 82% of excess sebum², and hard water deposits and pollutants³ in 1 wash.  At the same time, amino acids, vegan keratin, proteins, peptides, and Panthenol help maintain softness, hydration, fibre strength, and curl elasticity during the cleansing process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is clean hair and scalp: a full reset that helps waves and curls feel lighter, cleaner, and softer, without compromising on moisture or strength. Built for the everyday reality of textured hair in Indian conditions, from hard water and humidity to pollution and product overload, Super Curls™ Reset Clarifying Shampoo helps restore bounce, refresh the scalp, and prepare curls to better absorb the products that follow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e¹Based on single-wash testing on hair tresses in an in-vitro study conducted by a third-party lab.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e²Based on an in-vitro cellular assay on human hair keratinocyte cells conducted by a third-party lab.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e³Based on an in-vitro study on hair tresses conducted by a third-party lab, measuring single-wash removal of hard water minerals and pollutants when compared to untreated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":67577990021197,"sku":"ASCRCS01","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/200ml_Reset_Clarifying_Shampoo_3x4_71982e8b-ccb4-40b4-bd29-e2a272c724f8.png?v=1792571569"},{"product_id":"de-knot-moisturising-curl-conditioner-200ml","title":"De-Knot Moisturising Conditioner - 200 ml","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCurly and wavy hair is naturally more prone to dryness, tangling, and mechanical breakage, especially during wash days. Because the bends in the hair fibre limit natural oil distribution and increase friction between strands, curls can feel rough, knot easily, and become harder to detangle after shampooing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eArata Super Curls™ De-Knot Moisturising Conditioner is designed to make post-shampoo detangling easier while restoring softness and moisture without weighing curls down. Its silicone-free, multi-cationic conditioning system uses positively charged conditioning agents that deposit on rough, porous areas of the hair fibre, helping reduce surface friction, improve slip, and minimise snagging and breakage during shower detangling. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA multi-humectant complex helps attract and retain moisture, while Murumuru Seed Butter softens and smooths the hair without heaviness. Quinoa Pro NPNF™ helps reinforce the hair fibre, improve combability, and support smoother, shinier curls. The formula is also balanced at an acidic pH of 4.3 to help the cuticle lie flatter after cleansing, reducing frizz, improving curl clumping, and improving manageability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is softer, smoother, easier-to-detangle waves and curls, with 48 hours of moisture retention¹ and a 72% boost in softness². It also delivers 52% better detangling² and less friction-induced breakage in your wash routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e¹Based on an in-vitro instrumental evaluation on Indian curly hair tresses. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e²Based on in-vitro sensory evaluation on Indian curly hair tresses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":67578152386637,"sku":"ANCH02N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/200ml_De-knot_Moisturising_Conditioner_3x4_1.png?v=1792684984"}],"url":"https:\/\/www.arata.in\/collections\/deep-cleanse.oembed","provider":"Arata","version":"1.0","type":"link"}