{"title":"BAU Collection","description":"","products":[{"product_id":"arata-oil-control-face-wash-100ml","title":"Oil-Control Face Wash - 100 ml","description":"\u003cp\u003eBreakouts don’t usually start on the surface. They develop inside the pore when excess sebum combines with dead skin cells and creates a congested, low-oxygen environment. This setting supports the overgrowth of acne-causing bacteria and fungus, especially in hot, humid conditions where sweat, sunscreen buildup, and pollution further increase oil production.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRepeated use of harsh cleansers can temporarily remove oil but may disrupt the skin barrier, disturb microbial balance, and increase irritation over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Oil-Control Face Wash is designed to regulate this acne environment at the cleansing stage itself. Its sulphate-free, biomimetic cleansing system effectively removes excess sebum, sweat, and buildup without over-stripping protective lipids. In in-vitro testing, the formula demonstrated a 95% reduction in acne-causing bacteria¹ and an 82% reduction in acne-causing fungus², while helping reduce excess oil levels by 81%³.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBy supporting pore clarity, moderating sebum overload, and maintaining microbiome balance, the formula helps reduce visible breakouts over time without compromising barrier comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, pores feel clearer, excess oil remains controlled, and skin feels cool, balanced, and comfortably clean. This isn’t about eliminating all surface oil. It’s about restoring balance within the follicular environment, making it suitable for regular, even daily use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on P. acnes, with subsequent product application and washes.\u003cbr\u003e²Based on in-vitro testing on Malassezia furfur, with subsequent product application and washes.\u003cbr\u003e³Based on in-vitro testing on human sebocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711234576461,"sku":"ANFW04N","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Oil-ControlFaceWash100ml_c31c1100-1c73-4e83-ab12-26f8f7876823.webp?v=1773664993"},{"product_id":"arata-uv-sunscreen-gel-spf-50-pa-50ml","title":"UV-Defence Sunscreen Gel - 50 ml","description":"\u003cp\u003eMost sunscreens chase a high SPF and PA number but still fail to guarantee strong, reliable protection against UV rays. That’s mainly because they rely on older UV filters that can degrade faster under sunlight. Add to that, most of them feel greasy and leave a white cast, making daily wear less appealing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata UV-Defence Sunscreen Gel is built differently. It offers SPF 50, PA+++ for broad-spectrum protection against UVA and UVB rays. But what truly sets it apart is the use of new-age filters like Tinosorb S and Tinosorb M. These filters remain stable under sunlight and help defend your skin against tanning, premature ageing, and DNA damage. They are supported by a carefully engineered film-forming network that ensures even spread, uniform UV filter distribution, and superior coverage. But it does not just stop at UV defence, it goes further with niacinamide, ceramide, hyaluronic acid, vitamin C, and vitamin E to support skin barrier repair and overall skin health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDespite offering high-performance protection, it feels like nothing on skin. The gel-based formula absorbs quickly without leaving behind any greasy residue and white cast. Engineered for the Indian climate, it leaves your skin feeling protected, healthy, and at ease.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711240114253,"sku":"ANSG01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/UV-DefenceSunscreenGel50ml_773bbb55-cb94-4766-a4ec-726b6cca4960.webp?v=1773664993"},{"product_id":"arata-super-shampoo-200ml","title":"Damage Defence Super Shampoo™ - 200 ml","description":"\u003cp\u003eHair damage doesn’t usually come only from extreme heat styling or colouring. For most people, it builds up gradually through repeated exposure to harsh cleansing, friction, and environmental stressors. Frequent washing with aggressive surfactants can swell the hair fibre, strip protective lipids, and increase cuticle friction during cleansing and detangling. Over time, this repeated stress leads to dryness, rough texture, breakage, and dullness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Shampoo™ is designed for daily use to help prevent this ongoing damage at the cleansing stage itself. A gentle, sulphate-free surfactant system cleanses the scalp effectively without over-stripping natural lipids, helping retain up to 94% of hair keratin¹ during washing. Its lipid-retaining formula helps preserve the hair’s protective barrier, while targeted conditioning polymers deposit on weakened cuticle areas to reduce friction and breakage. The pH-balanced formula helps flatten the cuticle after cleansing, supporting smoother texture and natural shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBeyond fibre protection, the formula also supports scalp health. In in-vitro testing, it showed an 87% increase in healthy scalp bacteria² and helped achieve a more balanced scalp microbiome in just one wash³, reinforcing the idea that healthier hair starts with a well-cared-for scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, hair experiences less stress per wash, slower damage buildup, and a visibly smoother, healthier-looking fibre surface. This isn’t about biologically repairing hair. It’s about protecting it from unnecessary damage during everyday routines, making it gentle enough for regular, even daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e²Based on in-vitro testing on C. acnes evaluating rebalance toward a potential healthy scalp microbiome profile.\u003cbr\u003e³Based on in-vitro testing on C. acnes and S. epidermidis evaluating rebalance toward a potential healthy scalp microbiome profile.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711252402253,"sku":"ANSH05N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperShampoo_200ml_466bc8bc-4df8-4f04-b590-833b003e9d40.webp?v=1773664993"},{"product_id":"arata-super-shampoo-50ml","title":"Damage Defence Super Shampoo™ - 50 ml","description":"\u003cp\u003eHair damage doesn’t usually come only from extreme heat styling or colouring. For most people, it builds up gradually through repeated exposure to harsh cleansing, friction, and environmental stressors. Frequent washing with aggressive surfactants can swell the hair fibre, strip protective lipids, and increase cuticle friction during cleansing and detangling. Over time, this repeated stress leads to dryness, rough texture, breakage, and dullness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Shampoo™ is designed for daily use to help prevent this ongoing damage at the cleansing stage itself. A gentle, sulphate-free surfactant system cleanses the scalp effectively without over-stripping natural lipids, helping retain up to 94% of hair keratin¹ during washing. Its lipid-retaining formula helps preserve the hair’s protective barrier, while targeted conditioning polymers deposit on weakened cuticle areas to reduce friction and breakage. The pH-balanced formula helps flatten the cuticle after cleansing, supporting smoother texture and natural shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBeyond fibre protection, the formula also supports scalp health. In in-vitro testing, it showed an 87% increase in healthy scalp bacteria² and helped achieve a more balanced scalp microbiome in just one wash³, reinforcing the idea that healthier hair starts with a well-cared-for scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, hair experiences less stress per wash, slower damage buildup, and a visibly smoother, healthier-looking fibre surface. This isn’t about biologically repairing hair. It’s about protecting it from unnecessary damage during everyday routines, making it gentle enough for regular, even daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e²Based on in-vitro testing on C. acnes evaluating rebalance toward a potential healthy scalp microbiome profile.\u003cbr\u003e³Based on in-vitro testing on C. acnes and S. epidermidis evaluating rebalance toward a potential healthy scalp microbiome profile.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711256531021,"sku":"ANSMAP01N","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperShampoo_50ml_ea18d2ed-fd44-4fd0-9307-8989ad01d5ec.webp?v=1773670008"},{"product_id":"arata-anti-dandruff-shampoo-200ml","title":"Anti-Dandruff Shampoo - 200 ml","description":"\u003cp\u003eDandruff is a sign that your scalp isn't at its healthiest. It happens when excess oil builds up, dandruff-causing fungus overgrows, and dead skin cells pile up on the scalp surface. ThatÍs why controlling dandruff needs regular, targeted cleansing as it helps reset the very scalp environment and prevent the factors triggering dandruff.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Shampoo combines both cleansing and antifungal action to not just remove dandruff but also fight the conditions that make it return. It is scientifically proven to deliver up to 95% reduction in dandruff-causing fungus in 1 wash¹. Infused with piroctone olamine and other antifungal actives, it removes excess sebum and rapidly reduces the growth of Malassezia (dandruff-causing fungus). Salicylic acid comes in to help loosen and rinse away flakes that cling to your scalp, while its pH-balanced formula supports barrier function and keeps the scalp healthy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat makes it different is that it does the job without being harsh on your scalp. No dryness, no no irritation, no compromised scalp barrier. Just a flake-free, healthier scalp and softer, more manageable hair with every wash.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711258300493,"sku":"ANDS01N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti_Dandruff_Shampoo_200_ml_1.webp?v=1780481666"},{"product_id":"arata-anti-dandruff-conditioner-200ml","title":"Anti-Dandruff Conditioner - 200 ml","description":"\u003cp\u003eMost anti-dandruff conditioners are made only for hair lengths, not for the scalp where dandruff actually starts. As a result, you miss out on an important opportunity to deliver antifungal actives and hydration to your scalp beyond shampooing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Conditioner does things differently. It's designed to be used both on the scalp and the lengths. Proven to deliver 93% boost in scalp and strand hydration¹, it not only supports soft, manageable strands but also visible dandruff reduction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAntifungal and exfoliating actives like piroctone olamine and salicylic acid stay on the scalp longer, helping extend anti-dandruff action and lift stubborn flakes. This further suppresses dandruff-causing Malassezia and supports better fungal control, preventing the cycle of recurring flakes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHumectants and barrier-supporting ingredients restore moisture and scalp comfort, especially after cleansing. At the same time, it delivers effective conditioning and detangling to the hair lengths, ensuring hair feels soft, smooth, and manageable. All this without clogging the scalp or weighing down the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Conditioner makes conditioning more than just about detangling. It also makes it an essential step in managing dandruff actively.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711259807821,"sku":"ANDS03N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti_Dandruff_Conditioner_200ml_1.webp?v=1780481666"},{"product_id":"arata-anti-dandruff-hair-serum-30ml","title":"Anti-Dandruff Serum - 30 ml","description":"\u003cp\u003eMost anti-dandruff products focus only on removing flakes, offering short-term cosmetic improvement without addressing why dandruff keeps coming back. While shampoos help cleanse the scalp and temporarily reduce dandruff-causing microbes, dandruff is a chronic, relapsing condition that doesn’t reset in the shower alone. A leave-in treatment becomes essential because it continues working during the critical post-wash period when dandruff often returns.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Serum combines sustained antifungal action, controlled exfoliation, and scalp hydration in a lightweight leave-on format. Instead of acting as a quick fix, it treats dandruff as an ongoing scalp condition. Its non-sticky texture makes it comfortable to use day or night, encouraging consistency, which is essential for long-term dandruff control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe quick-absorbing serum provides relief from itching for up to 36 hours¹ by helping rebalance the scalp microbiome and reduce fungal activity. Exfoliation is balanced with soothing and barrier-supporting ingredients to help retain hydration, calm irritation, and address flakes without compromising scalp health. In clinical testing, the serum showed up to 95% reduction in dandruff-causing fungus after one use².\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e¹Based on in-vivo testing of Evosina® GP Green by the proprietor Variati.\u003cbr\u003e²Disclaimer: Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta. \u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711261544525,"sku":"ANDS05N","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti_dandruff_serum_30ml_1.webp?v=1780481666"},{"product_id":"arata-hair-styling-cream-50ml","title":"Medium Hold Styling Cream - 50 ml","description":"\u003cp\u003eMost hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas don’t hold up well in humid conditions either.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by Luviquat® Supreme, it delivers up to 48-hour medium hold¹ and 24-hour softness boost\u003csup\u003e\u003csub\u003e1\u003c\/sub\u003e\u003c\/sup\u003e. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786082979917,"sku":"ANHC04N","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/MediumHoldStylingCream_50ml_404a51fa-1c25-460b-a1e8-9f7b6cfe3d7b.webp?v=1773663583"},{"product_id":"arata-hair-styling-cream-100ml","title":"Medium Hold Styling Cream - 100 ml","description":"\u003cp\u003eMost hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas don’t hold up well in humid conditions either.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by Luviquat® Supreme, it delivers up to 48-hour medium hold¹ and 24-hour softness boost\u003csup\u003e\u003csub\u003e1\u003c\/sub\u003e\u003c\/sup\u003e. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083045453,"sku":"ANHC01N","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Medium_Hold_Styling_Cream_100ml_294e117b-10cb-40e4-a4c7-57334416caa5.webp?v=1773663583"},{"product_id":"arata-hair-styling-gel-50ml","title":"Strong Hold Styling Gel - 50 ml","description":"\u003cp\u003eMost hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083012685,"sku":"ANHG02N","price":249.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/StrongHoldStylingGel_50ml_956caac2-b40c-47d2-b467-8c928591acd6.webp?v=1773663584"},{"product_id":"arata-hair-styling-gel-100ml","title":"Strong Hold Styling Gel - 100 ml","description":"\u003cp\u003eMost hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083078221,"sku":"ANHG01N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/StrongHoldStylingGel_100ml_8164a1f2-cef2-4a99-9b38-c385be55420b.webp?v=1773663583"},{"product_id":"arata-sea-salt-texture-spray-50ml","title":"Texturising Styling Spray - 50 ml","description":"\u003cp\u003eMost texturising hair sprays take the harsh route. They deliver instant volume but can leave hair feeling dry, crunchy, and brittle over time. Arata Texturising Styling Spray is built differently. It’s a high-performance formula designed to add volume and texture while supporting hair health at the same time.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eProven to deliver 24-hour soft hold¹ and 53% boost in volume in 1 use², it’s ideal for flat or greasy hair. At its core is mineral-rich Dead Sea Salt, which helps fine or limp hair appear fuller and thicker. Magnesium sulfate adds shape and definition by slightly tightening the cuticle, creating a more structured, undone texture without roughness.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike traditional sea salt sprays that can be overly drying, this formula is infused with sodium aspartate and panthenol and niacinamide complex. Together, they help support moisture retention, elasticity, and cuticle resilience, reducing brittleness with repeated use.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhat you get is fuller-looking hair with a soft, matte, beachy finish. Flexible. Touchable. No rigid hold. No stiff crunch. Just hair that is styled better and feels healthier over time.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083733581,"sku":"ANST01N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/TexturisingStylingSpray50ml_e42d2273-32ea-439f-a4c5-931445f8a549.webp?v=1773663592"},{"product_id":"arata-hair-fix-stick-hair-gel-15ml","title":"Sleek Hair Styling Stick - 15 ml","description":"\u003cp\u003eFrizz and flyaways show up because of factors like humidity, excessive dryness, and inter-fibre friction. You smooth them down, and within no time, they are back again, refusing to stay put. What your hair needs is a styling solution that stands up to it all without sacrificing its health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Sleek Hair Styling Stick offers instant frizz reduction with 12-hour hold¹. Powered by Luviquat® Supreme, a high-performing styling polymer, it coats each strand with a lightweight, flexible film that keeps frizz and flyaways in place, even in humid conditions. All without any crunch or residue.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eUnlike other styling sticks, Arata Sleek Hair Styling Stick does more than just sculpt your hair. It also provides long-term hair health benefits. Niacinamide and panthenol help strengthen strands, improve elasticity, and reduce damage caused by heat styling. Hyaluronic acid and jojoba oil keep your hair from feeling dry, giving it a natural and soft finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat you get is not just a sleek, polished style, but also hair that feels healthier and more resilient with continued use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083766349,"sku":"ANHFS01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Sleek_Hair_Styling_Stick_15_ml_1.webp?v=1774607045"},{"product_id":"arata-anti-hair-fall-shampoo-200ml","title":"Anti-Hair Fall Intensive Shampoo - 200 ml","description":"\u003cp\u003eShedding 50–100 strands every day? Totally normal. But when your hair growth cycle is out of balance due to hormonal, lifestyle, or environmental factors, hair follicles go into the resting phase. They prematurely move from the growth phase (anagen) to the shedding phase (telogen), and that’s when you start seeing more hair fall.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Hair Fall Intensive Shampoo corrects this imbalance in the hair growth cycle to reduce hair fall by 7.4X\u003csup\u003e1\u003c\/sup\u003e. It helps shorten the shedding phase, prevent follicle shrinkage, and strengthen roots. Clinically proven actives like Hairdian AP encourage dormant follicles to enter a new growth cycle, while a phytoactive blend of rosemary and caffeine supports healthy blood circulation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOver time, you see a healthy scalp with stronger, thicker, more resilient hair. This is no overnight miracle, just intelligent care that targets hair fall at its source.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003csup\u003e1\u003c\/sup\u003eBased on a tensile strength study with shampoo and conditioner.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083799117,"sku":"AAHS01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-HairFallIntensiveShampoo200ml_8ca11048-13ab-4770-9b40-71c65169f7a4.webp?v=1773663593"},{"product_id":"arata-intensive-hair-growth-serum-hair-fall-30ml","title":"Hair Growth Intensive Serum - 30 ml","description":"\u003cp\u003eHair fall and thinning don’t happen overnight. They’re often the result of disruptions in the hair growth cycle, where the growth phase shortens, and the shedding phase extends. Over time, this imbalance leads to thinner strands, reduced density, and visible scalp exposure. Factors like genetics, hormonal changes, stress, and reduced scalp circulation can further weaken follicle activity, making it harder for hair to grow and stay anchored.\u003c\/p\u003e\n\u003cp\u003eArata Hair Growth Intensive Serum is designed to work at the scalp level, where hair growth begins. Its multi-active formula targets the hair growth cycle across stages. Clinically studied actives like 3% Redensyl help reactivate dormant hair follicle stem cells, while 3% Procapil helps limit the impact of DHT, a key contributor to hair fall. 5% Kopexil supports the anagen (growth) phase by strengthening how hair is anchored at the scalp, helping reduce premature shedding.\u003c\/p\u003e\n\u003cp\u003eSupporting actives like caffeine extract help boost scalp circulation and energise follicles, while onion extract, rich in sulphur compounds, helps strengthen hair at the root. Rice water nourishes the scalp to prevent dryness, creating a healthier environment for consistent growth.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083831885,"sku":"ANGS02N","price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HairGrowthIntensiveSerum_4ebb45eb-007e-489b-8a5d-b56643771f84.webp?v=1773663593"},{"product_id":"arata-anti-grey-hair-serum-premature-greying-30ml","title":"Anti-Grey Hair Serum - 30 ml","description":"\u003cp\u003ePremature greying doesn’t happen overnight. It begins when pigment-forming cells slow down, oxidative stress builds up, and melanin production becomes inconsistent across hair strands. Stress, lifestyle factors, and genetics can further accelerate this process, leading to early and uneven greying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Grey Serum takes a scalp-first, leave-on approach to greying. Instead of masking greys, it works at the follicle level using a multi-active formula that supports melanin activity, protects melanocytes from oxidative stress, and helps stabilise pigment production over time. In clinical studies, this approach has shown up to 87% boost in melanin synthesis², supporting stronger and more consistent pigment activity at the root.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, the serum helps slow the progression of new greys, improve consistency of pigment across strands, and support healthier-looking hair regrowth. Clinical studies observed up to 86% reduction in greys¹ and restoration of natural pigmentation within 90 days¹ in best-response subjects. Its fast-absorbing, non-greasy texture makes daily application easy, encouraging the consistency needed for visible results over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on the best observed response in placebo-controlled clinical studies conducted by the proprietor Sederma using 1.5% Silverfree over a period of 3 months.\u003cbr\u003e²Based on in-vitro testing conducted by the proprietor Greentech using Arcolys on melanocyte cells when compared to untreated control.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083930189,"sku":"AAGHSN","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-GreyHairSerum30ml_707ad6f7-84fb-4092-ad6f-3d43fa5604ca.webp?v=1773663600"},{"product_id":"arata-smoothening-body-lotion-250-ml","title":"Smoothening Body Lotion - 250 ml","description":"\u003cp\u003eRough, bumpy, uneven skin? It is more common than you think. When dead skin cells build up on the surface, they can interfere with moisture absorption and leave skin feeling rough, dry, and dull. Over time, this buildup, along with ongoing moisture loss, can contribute to keratin plugs that lead to bumps, keratosis pilaris, and strawberry skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Smoothening Body Lotion is designed to target these concerns at the source. It is clinically proven to Help Reduce Keratosis Pilaris from Use 01¹ and deliver a 93% Boost in Hydration¹.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePowered by a blend of AHAs and BHAs, it helps exfoliate dead skin cells, clear buildup, and smooth rough texture so brighter, more even-looking skin can come through. At the same time, hydration-supporting and barrier-repairing ingredients help replenish moisture and strengthen the skin barrier, so exfoliation feels effective without leaving skin dry or uncomfortable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in vitro testing on human keratinocyte skin cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083962957,"sku":"AAHBH-01N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/SmootheningBodyLotion250ml_be8748d3-09cd-4f9d-91d0-6d46cb5617b5.webp?v=1773663600"},{"product_id":"arata-hydrating-body-lotion-250ml","title":"Hydrating Body Lotion - 250 ml","description":"\u003cp\u003eDry skin occurs when the skin loses moisture faster than it can retain it. This usually happens when the skin barrier becomes weakened, and the skin’s natural water-holding system is unable to function effectively. The result is tightness, roughness, flaking, and lasting discomfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Hydrating Body Lotion is formulated to support dry skin through multiple hydration mechanisms. With humectants to attract water, nourishing butters to soften and smooth, and barrier-supporting actives like Ceramide NP and Aquaxyl™, it helps restore moisture, strengthen the skin barrier, and improve the skin’s ability to hold hydration over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBacked by in-vitro testing, it delivers a 94% stronger skin barrier¹ and a 93% boost in skin lipids². The formula deeply nourishes while maintaining a fast-absorbing, non-greasy feel, leaving skin soft, supple, and comfortably hydrated throughout the day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on human keratinocyte skin cells.\u003cbr\u003e²Based on in-vitro testing on human sebocyte skin cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083995725,"sku":"ACBL-01N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HydratingBodyLotion250ml_6c3d18fb-8f82-4b6d-9806-f2f097444255.webp?v=1773663602"},{"product_id":"arata-hydrating-body-milk-250ml","title":"Hydrating Body Milk - 250 ml","description":"\u003cp\u003eDry skin isn’t just skin that’s low on moisture. It’s also skin that struggles to retain it, which is why it feels tight and dehydrated.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThat’s where Arata’s Hydrating Body Milk comes in. Clinically proven to deliver 24-hour moisturisation¹, it rejuvenates dull and dehydrated skin. Infused with niacinamide, it strengthens the skin barrier to reduce water loss and evens out skin tone. Hyaluronic Acid joins with skin-like lipids to retain water within the skin and reinforce the skin’s protective barrier.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts lightweight, fast-absorbing, and milky texture delivers deep hydration without leaving behind any greasy residue. Over time, skin feels smoother, softer, and plumper with regular use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on a 3D human keratinocyte skin model (mimicking epidermis) measuring Aquaporin (NMF marker) induction.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084028493,"sku":"ABM-01N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HydratingBodyMilk250ml_1d400eec-b36e-43e1-9862-c0a546fac183.webp?v=1773663608"},{"product_id":"arata-odour-control-body-wash-250ml","title":"Odour Control Body Wash - 250 ml","description":"\u003cp\u003eBody odour is not caused by sweat itself. Fresh sweat is naturally odourless. Odour develops when bacteria on the skin break down sweat and produce odour molecules, which then evaporate into the air. In warm, humid conditions and in high-sweat areas, this bacterial activity can increase, leading to persistent body odour that is often difficult to eliminate.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Odour Control Body Wash targets the root cause of body odour. Powered by TeraBiome™, it helps reduce odour-causing bacteria by up to 99%¹ by removing the oil, sebum, and sweat lipids that support bacterial growth. It is also powered by Capsudx® Cool 3, an advanced cooling system that penetrates the top layer of the skin more efficiently and activates the skin’s cold receptors more strongly, delivering 10x activation of cold receptors in skin² for an instant icy freshness that lasts long after your shower.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTo support smoother, healthier-looking skin, biodegradable cellulose beads provide gentle daily exfoliation by helping remove dead skin cells. Glycerin and Hyaluronic Acid help attract and retain moisture, reducing dryness while keeping skin feeling soft, resilient, and less prone to environmental stress.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe result is skin that feels clean, smooth, hydrated, and comfortably fresh. No dryness. No over-stripping. Just lasting odour control and a cool, minty freshness that stays with you.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro tests on antimicrobial activity against Staphylococcus spp. and Corynebacterium.\u003cbr\u003e²Based on in-vitro testing of activation of TRPM8 cold receptors.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084061261,"sku":"ABWMN","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Odour-ControlBodyWash250ml_fd977426-e345-4730-9db7-97ac305c2d86.webp?v=1773663608"},{"product_id":"arata-hydrating-body-wash-250ml","title":"Hydrating Body Wash - 250 ml","description":"\u003cp\u003eDry, tight skin after a shower is often a sign that cleansing is removing more than just dirt. Many body washes can strip away surface lipids and water-binding molecules that help skin stay comfortable, which can lead to post-shower tightness and a gradual dehydration cycle over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Hydrating Body Wash is designed to cleanse while supporting hydration during cleansing, when skin is most prone to moisture loss. Glycerin helps bind water in the outer skin layer, while Aquaxyl™ supports water retention to help counter dehydration during wash, contributing to a 73% boost in hydration¹. Prodew™600, an amino-acid blend inspired by the skin’s Natural Moisturising Factor, supports softness, elasticity, and barrier resilience for an 84% stronger skin barrier¹.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts gentle multi-surfactant system removes sweat, grime, and buildup while being balanced with lipid-compatible components to help reduce excessive lipid removal. It rinses clean without leaving a greasy film, so skin feels clean, comfortable, and refreshed after every wash.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084094029,"sku":"ABWDMN","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HydratingBodyWash250ml_8be949f6-6d3c-4b40-a646-f2f3a6c444a5.webp?v=1773663609"},{"product_id":"arata-brightening-face-serum-vitamin-c-30ml","title":"Brightening Face Serum - 30 ml","description":"\u003cp\u003eDullness, uneven tone, and early signs of ageing are largely driven by oxidative stress within the skin. UV exposure and pollution generate reactive oxygen species that damage collagen, accelerate pigmentation, and reduce overall skin clarity. At the same time, natural collagen production slows with age, leading to reduced firmness and visible fine lines.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMany Vitamin C serums rely on unstable derivatives or very low-pH formulas that may enhance penetration but often compromise skin comfort. Arata Brightening Face Serum uses 15% L-Ascorbic Acid, the pure and bioactive form of Vitamin C that skin cells directly recognise and utilise. In in-vitro testing, the formula demonstrated 83% Melanin Reduction¹, 94% Antioxidant Protection², and a 1.6x Boost in Collagen Production³.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEnhanced with encapsulated Vitamin C for improved delivery, and stabilised with Ferulic Acid and Vitamin E to strengthen antioxidant performance, the formula supports visible brightening and firmness without relying on irritation-heavy formulation strategies. With consistent use, skin appears brighter, more even-toned, and structurally supported over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDisclaimers:\u003c\/em\u003e\u003cbr\u003e¹Based on in-vitro testing on human melanocyte cells, compared to untreated.\u003cbr\u003e²Based on an in-vitro cell based test, evaluating DPPH radical scavenging activity.\u003cbr\u003e³Based on an in-vitro study on human dermal fibroblasts.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084159565,"sku":"ANVF01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/BrighteningFaceSerum30ml_8893acb7-0135-47b0-91f8-0a06aa1bf661.webp?v=1773663610"},{"product_id":"arata-smoothening-body-wash-250ml","title":"Smoothening Body Wash - 250 ml","description":"\u003cp\u003eBacne and keratosis pilaris are not just surface-level concerns. They both begin at the follicle. Bacne develops when excess sebum and dead skin cells clog the follicle. Keratosis pilaris, on the other hand, occurs when excess keratin builds up around follicles, forming tiny plugs that make your skin bumpy. That’s why surface-cleansing alone is not enough. Follicles need to be properly cleared for skin to look smooth and even.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Smoothening Body Wash is designed to work at the follicular level. It contains 1% salicylic acid, which penetrates sebum-filled follicles to dissolve oil and help reduce bacne. Encapsulated salicylic acid supports a gradual release of the active for continued exfoliation even after rinsing. To add, 1% glycolic acid reduces excess keratin buildup and promotes healthier cell renewal, preventing keratosis pilaris. A multi-surfactant system cleanses oil, sweat, and debris to prevent future acne, while humectants and conditioning agents support the skin barrier and minimise post-wash tightness, making it suitable for consistent, daily use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith regular use, you notice not just a visible reduction in body acne and bumps but also smoother and clearer skin over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on P. acnes.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084192333,"sku":"ANBW05N","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/SmootheningBodyWash250ml_95b87f45-45d5-4d25-a325-82bbd35a1f22.webp?v=1773663615"},{"product_id":"arata-super-conditioner-dry-frizzy-hair-damage-control-200ml","title":"Damage Defence Super Conditioner™ - 200 ml","description":"\u003cp\u003eDry, rough hair is often a sign of lifted, damaged cuticles that let moisture escape. That's why your hair needs a nourishing blend to plug those damaged gaps and lock moisture in.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Conditioner™, clinically proven to boost moisture by 95%\u003csup\u003e1\u003c\/sup\u003e, deeply hydrates dry and damaged hair. Scientifically-proven actives like Hydroviton® Hair deliver long-lasting hydration, while Genadvance® Repair helps strengthen the hair fibre. KeraPlant NPNF® smoothens, softens, and detangles, while a blend of nourishing oils and superfoods supports healthier, stronger hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts thick, buttery texture wraps every strand in moisture and care, restoring softness, bounce, and volume. With regular use, Arata Damage Defence Super Conditioner™ turns daily conditioning into a spa-like ritual, leaving your hair looking and feeling its healthiest.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003csup\u003e1\u003c\/sup\u003eBased on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084225101,"sku":"ASSC04N","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperConditioner_200ml_1236bbc5-4951-4c4c-9bfc-0d88e012e896.webp?v=1773663618"},{"product_id":"arata-super-conditioner-dry-frizzy-hair-damage-control-50ml","title":"Damage Defence Super Conditioner™ - 50 ml","description":"\u003cp\u003eDry, rough hair is often a sign of lifted, damaged cuticles that let moisture escape. That's why your hair needs a nourishing blend to plug those damaged gaps and lock moisture in.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Conditioner™, clinically proven to boost moisture by 95%\u003csup\u003e1\u003c\/sup\u003e, deeply hydrates dry and damaged hair. Scientifically-proven actives like Hydroviton® Hair deliver long-lasting hydration, while Genadvance® Repair helps strengthen the hair fibre. KeraPlant NPNF® smoothens, softens, and detangles, while a blend of nourishing oils and superfoods supports healthier, stronger hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts thick, buttery texture wraps every strand in moisture and care, restoring softness, bounce, and volume. With regular use, Arata Damage Defence Super Conditioner™ turns daily conditioning into a spa-like ritual, leaving your hair looking and feeling its healthiest.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003csup\u003e1\u003c\/sup\u003eBased on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084257869,"sku":"ASSC03N","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperConditioner_50ml_3775a6ca-dca6-4bf5-8c6d-2e65fcadf98a.webp?v=1773663618"},{"product_id":"arata-super-serum-damage-frizz-control-30ml","title":"Damage Defence Super Serum™ - 30 ml","description":"\u003cp\u003eFrizz is not just a surface-level issue. It is often a sign of damaged cuticles, craving for care and nourishment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn comes Arata Damage Defence Super Serum™, a technologically advanced hair serum for dry, frizzy hair. By smoothing the cuticle, it delivers 72 hours of frizz control¹ and 97% boost in shine². The formula combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to help maintain hydration, reduce protein loss within the strand, and support strength and elasticity over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRich in nourishment but still lightweight, it spreads easily through the hair without weighing it down. No dryness. No snapping. No rough, straw-like feel. Just smooth, manageable, glossy hair that feels healthy again.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on natural Indian hair tresses.\u003cbr\u003e²Based on in-vitro testing on natural Indian black hair tresses when compared to non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084290637,"sku":"ARTSS02N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperSerum_30ml_1cd76dbc-fd1a-4228-8eb4-d94f46b0c22d.webp?v=1773663622"},{"product_id":"arata-anti-breakage-intensive-conditioner-200ml","title":"Anti-Breakage Intensive Conditioner - 200 ml","description":"\u003cp\u003eHair fall isn’t always about weak roots. Often, what looks like hair fall is actually mid-shaft breakage, where strands snap along the length and make hair look thinner over time. This breakage is usually triggered by everyday stress like washing, heat styling, and friction from brushing or towel-drying.\u003c\/p\u003e\n\u003cp\u003eArata Anti-Breakage Intensive Conditioner supports thicker, longer hair by preventing mid-shaft breakage and ensuring 78% stronger hair in 1 wash\u003csup\u003e1\u003c\/sup\u003e. Powered by ReparAge®, a biomimetic blend of amino acids and protein, it replenishes strength and protein in the hair’s cortex, boosting elasticity and hair strength. A phytoactive blend of rosemary, biotin, caffeine, and rice extract helps protect hair from oxidative stress, boost moisture retention, and support hair fibre resilience.\u003c\/p\u003e\n\u003cp\u003eIts rich, creamy texture adds instant slip, making detangling easier and leaving your hair feeling healthier, smoother, and softer after every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e¹Based on in-vitro tensile strength tests on conditioner when compared to untreated hair.\u003cbr\u003e²Based on a tensile strength study on shampoo and conditioner.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084356173,"sku":"AAHC01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-BreakageIntensiveConditioner200ml_e8f3a091-4b4a-46da-af91-5bdbfd215d74.webp?v=1773663630"},{"product_id":"anti-dandruff-system","title":"Anti-Dandruff System","description":"\u003cp\u003eMost anti-dandruff routines focus only on removing visible flakes, offering short-term cosmetic improvement without addressing why dandruff keeps returning. While shampoos help cleanse the scalp and temporarily reduce dandruff-causing microbes, dandruff is a chronic, relapsing condition driven by fungal overgrowth, buildup, and barrier imbalance. It does not reset in the shower alone. That is why a complete, layered approach is essential.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata 3-step Anti-Dandruff System is formulated with clinically proven anti-fungal and scalp-supporting actives to help stop recurring dandruff at the root. Piroctone Olamine inhibits the growth of Malassezia, the fungus associated with dandruff. Salicylic Acid and Glycolic Acid support healthy cellular turnover through gentle exfoliation to help prevent further flaking. DandErase™, a clinically studied phytocomplex, helps reduce flakes while restoring scalp barrier health. The shampoo clears buildup and flakes, the conditioner hydrates scalp and strands while strengthening the barrier, and the leave-in serum continues to work beyond wash time with extended contact on the scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBy combining cleansing, hydration, and sustained anti-fungal action, the system helps rebalance the scalp microbiome, reduce fungal regrowth, and relieve persistent itching. In clinical testing, the system demonstrated up to 95% reduction in dandruff-causing fungus in 1 wash¹. The conditioner supports a 77% stronger scalp barrier², while the serum provides up to 36-hour itch relief³, delivering long-term scalp comfort and control rather than a temporary fix.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta.\u003cbr\u003e²Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e³Based on in-vivo testing of Evosina® GP Green by the proprietor Variati.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084388941,"sku":"ANTIKIT","price":1197.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-Dandruff_System_1.webp?v=1780481666"},{"product_id":"arata-brightening-face-serum-sunscreen-gel-combo","title":"Arata Brightening Face Serum \u0026 Sunscreen Gel Combo","description":"\u003cp\u003eA sunscreen, although highly effective, can never block 100% of UV rays. Even with proper application, a small percentage of UV radiation can still penetrate the skin, creating oxidative stress that contributes to premature ageing. That is why your skin needs layered protection that helps limit the damage caused by UV rays. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis is where Arata Brightening Serum \u0026amp; Sunscreen Duo comes in, built to deliver a 2-layered UV defence system. Arata UV-Defence Sunscreen Gel, featuring SPF 50, PA+++, acts as the first layer of defence for your skin by using photostable UV filters that protect against UVA and UVB rays. Arata Brightening Face Serum acts as the second layer of protection by neutralising free radicals caused by UV rays that slip through. In doing, so it prevents collagen breakdown and helps offer heightened protection from premature ageing for youthful, plump skin. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eInfused with the most potent form of Vitamin C, this duo reduces excess melanin production to target dullness and uneven skin tone for clearer and radiant-looking skin. Additionally, a blend of niacinamide, ceramide, and humectants reinforce your skin barrier and support hydrated skin. With continued use, this duo defends your skin from long-term sun damage and supports healthier and brighter skin. It’s ideal for daily, long-term use, as both formulas are lightweight, non-irritant, and layer effortlessly without pilling.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084421709,"sku":"ABHS01","price":798.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Vitamin_C_Face_Serum_50ml_Sunscreen_Gel_with_SPF_50_PA_50ml.webp?v=1773663633"},{"product_id":"arata-damage-defence-super-shampoo-conditioner-combo","title":"Arata Damage Defence Super Shampoo \u0026 Conditioner Combo","description":"\u003cp\u003eDamage repair should not stop at cleansing alone. While a damage repair shampoo can reduce the factors that contribute to damage, it cannot fully repair already weakened hair. Dry, damaged hair needs targeted conditioning that plugs damaged cuticles to truly strengthen the hair fibre.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Shampoo \u0026amp; Conditioner Duo is designed to do both. Arata Damage Defence Super Shampoo™ is a gentle, sulphate-free formula that cleanses without over-stripping, helping retain 94% of hair keratin¹ during washing. Infused with conditioning polymers and repair actives, it selectively deposits across damaged areas to smooth lifted cuticles and preserve the hair's protective surface.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Conditioner™ acts as a reinforcement, boosting moisture by 95%². Powered by Hydroviton® Hair and Genadvance® Repair, it deeply hydrates moisture-depleted strands and strengthens the fibre to reduce breakage. KeraPlant NPNF® enhances strength while helping prevent split ends. Its thick, buttery texture wraps each strand in moisture and care, restoring softness, bounce, and volume.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTogether, the duo works as a complete daily defence system, reducing ongoing damage while actively reinforcing weakened fibres so hair looks smoother, stronger, and more resilient with every wash.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e²Based on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084454477,"sku":"ADSNC01","price":398.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Supershampoo50ml_Superconditioner50ml_e7e33d15-a798-45e7-b5e5-6fba73c79568.webp?v=1773663631"},{"product_id":"arata-hair-growth-intensive-serum-pack-of-2","title":"Arata Hair Growth Intensive Serum - Pack of 2","description":"\u003cp\u003eHair fall and thinning don’t happen overnight. They’re often the result of disruptions in the hair growth cycle, where the growth phase shortens, and the shedding phase extends. Over time, this imbalance leads to thinner strands, reduced density, and visible scalp exposure. Factors like genetics, hormonal changes, stress, and reduced scalp circulation can further weaken follicle activity, making it harder for hair to grow and stay anchored.\u003c\/p\u003e \u003cp\u003eArata Hair Growth Intensive Serum is designed to work at the scalp level, where hair growth begins. Its multi-active formula targets the hair growth cycle across stages. Clinically studied actives like 3% Redensyl help reactivate dormant hair follicle stem cells, while 3% Procapil helps limit the impact of DHT, a key contributor to hair fall. 5% Kopexil supports the anagen (growth) phase by strengthening how hair is anchored at the scalp, helping reduce premature shedding.\u003c\/p\u003e \u003cp\u003eSupporting actives like caffeine extract help boost scalp circulation and energise follicles, while onion extract, rich in sulphur compounds, helps strengthen hair at the root. Rice water nourishes the scalp to prevent dryness, creating a healthier environment for consistent growth.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084520013,"sku":"AGHSPK2","price":1259.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Intensive_Hair_Growth_Serum_30ml_pack_2.webp?v=1773663638"},{"product_id":"arata-hair-growth-intensive-serum-pack-of-3","title":"Arata Hair Growth Intensive Serum - Pack of 3","description":"\u003cp\u003eHair fall and thinning don’t happen overnight. They’re often the result of disruptions in the hair growth cycle, where the growth phase shortens, and the shedding phase extends. Over time, this imbalance leads to thinner strands, reduced density, and visible scalp exposure. Factors like genetics, hormonal changes, stress, and reduced scalp circulation can further weaken follicle activity, making it harder for hair to grow and stay anchored.\u003c\/p\u003e \u003cp\u003eArata Hair Growth Intensive Serum is designed to work at the scalp level, where hair growth begins. Its multi-active formula targets the hair growth cycle across stages. Clinically studied actives like 3% Redensyl help reactivate dormant hair follicle stem cells, while 3% Procapil helps limit the impact of DHT, a key contributor to hair fall. 5% Kopexil supports the anagen (growth) phase by strengthening how hair is anchored at the scalp, helping reduce premature shedding.\u003c\/p\u003e \u003cp\u003eSupporting actives like caffeine extract help boost scalp circulation and energise follicles, while onion extract, rich in sulphur compounds, helps strengthen hair at the root. Rice water nourishes the scalp to prevent dryness, creating a healthier environment for consistent growth.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084552781,"sku":"AGHSPK3","price":1849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Intensive_Hair_Growth_Serum_30ml_pack_3.webp?v=1773663639"},{"product_id":"arata-smoothening-body-wash-pack-of-2","title":"Arata Smoothening Body Wash - Pack of 2","description":"\u003cp\u003eBacne and keratosis pilaris are not just surface-level concerns. They both begin at the follicle. Bacne develops when excess sebum and dead skin cells clog the follicle. Keratosis pilaris, on the other hand, occurs when excess keratin builds up around follicles, forming tiny plugs that make your skin bumpy. That’s why surface-cleansing alone is not enough. Follicles need to be properly cleared for skin to look smooth and even.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Smoothening Body Wash is designed to work at the follicular level. It contains 1% salicylic acid, which penetrates sebum-filled follicles to dissolve oil and help reduce bacne. Encapsulated salicylic acid supports a gradual release of the active for continued exfoliation even after rinsing. To add, 1% glycolic acid reduces excess keratin buildup and promotes healthier cell renewal, preventing keratosis pilaris. A multi-surfactant system cleanses oil, sweat, and debris to prevent future acne, while humectants and conditioning agents support the skin barrier and minimise post-wash tightness, making it suitable for consistent, daily use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith regular use, you notice not just a visible reduction in body acne and bumps but also smoother and clearer skin over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on P. acnes.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084585549,"sku":"ASBWPK2","price":598.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Smoothening_Body_Wash_Pack_2.webp?v=1773663644"},{"product_id":"arata-damage-defence-super-shampoo-conditioner-serum-combo","title":"Arata Damage Defence Super Shampoo, Conditioner \u0026 Serum Combo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDamage repair doesn’t end with cleansing and conditioning. Once you step out, your hair is constantly exposed to pollution and humidity, which can trigger frizz and make strands feel rough again. What your hair needs is a long-lasting defence that shields, seals, and strengthens throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eArata Damage Defence System is designed to do exactly that. Arata Damage Defence Super Shampoo™ is a gentle, sulphate-free formula that cleanses without over-stripping, helping retain 94% hair keratin¹ during washing. Arata Damage Defence Super Conditioner™ acts as a reinforcement, boosting moisture by 95%². Powered by Hydroviton® Hair and Genadvance\u003csup\u003e®\u003c\/sup\u003e Repair, it deeply hydrates moisture-depleted strands and strengthens the fibre to help reduce breakage. Arata Damage Defence Super Serum™ combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to smooth cuticles and form a protective layer around the strands, delivering 72 hours of frizz control¹ along with a visible boost in shine and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTogether, this trio works as a complete daily defence system, helping reduce ongoing damage while reinforcing weakened fibres and smoothing cuticles, so hair looks smoother, stronger, and shinier with every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e\u003c\/span\u003e\u003csup\u003e\u003cspan style=\"font-weight: 400;\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"font-weight: 400;\"\u003eBased on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.\u003cbr\u003e\u003c\/span\u003e\u003csup\u003e\u003cspan style=\"font-weight: 400;\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"font-weight: 400;\"\u003eBased on in-vitro testing on natural Indian hair tresses.\u003c\/span\u003e\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42795117248589,"sku":"ASPKIT01","price":1397.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Superrangecombo.webp?v=1773904262"},{"product_id":"arata-texturising-styling-spray-styling-cream-combo","title":"Arata Texturising Styling Spray \u0026 Styling Cream Combo","description":"\u003cp\u003eMost styling routines force you to pick a side: volume but dryness, or hold but heaviness. The Arata Matte Hair Styling Duo is built to give you options without trade-offs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGo for Arata Texturising Styling Spray when you want that effortless, undone look. With mineral-rich Dead Sea Salt, it delivers instant lift, grip, and definition with a soft, matte finish, without leaving hair stiff or crunchy. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eReach for Arata Medium Hold Styling Cream when you want a more shaped, controlled look. Powered by Luviquat® Supreme and a multi-polymer system, it gives medium, buildable hold while staying natural and non-sticky. It also helps lock in moisture, smooth frizz, and keep styles more humidity-resistant, while Niacinamide and Panthenol support elasticity to reduce breakage from repeated styling.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eUse them as separate essentials based on your mood or layer them for extra structure.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42795117477965,"sku":"ASML01","price":648.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/SeaSaltTextureSpray50ml_StylingHairCream50ml.webp?v=1773904265"},{"product_id":"arata-uv-defence-sunscreen-gel-50-ml-pack-of-3","title":"UV-Defence Sunscreen Gel - 50 ml - Pack of 3","description":"\u003cp\u003eMost sunscreens chase a high SPF and PA number but still fail to guarantee strong, reliable protection against UV rays. That’s mainly because they rely on older UV filters that can degrade faster under sunlight. Add to that, most of them feel greasy and leave a white cast, making daily wear less appealing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata UV-Defence Sunscreen Gel is built differently. It offers SPF 50, PA+++ for broad-spectrum protection against UVA and UVB rays. But what truly sets it apart is the use of new-age filters like Tinosorb S and Tinosorb M. These filters remain stable under sunlight and help defend your skin against tanning, premature ageing, and DNA damage. They are supported by a carefully engineered film-forming network that ensures even spread, uniform UV filter distribution, and superior coverage. But it does not just stop at UV defence, it goes further with niacinamide, ceramide, hyaluronic acid, vitamin C, and vitamin E to support skin barrier repair and overall skin health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDespite offering high-performance protection, it feels like nothing on skin. The gel-based formula absorbs quickly without leaving behind any greasy residue and white cast. Engineered for the Indian climate, it leaves your skin feeling protected, healthy, and at ease.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42908702081101,"sku":"ADSGP3","price":1137.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/SunscreenPackof3_1.webp?v=1777030842"},{"product_id":"arata-uv-defence-sunscreen-gel-50-ml-pack-of-2","title":"UV-Defence Sunscreen Gel - 50 ml - Pack of 2","description":"\u003cp\u003eMost sunscreens chase a high SPF and PA number but still fail to guarantee strong, reliable protection against UV rays. That’s mainly because they rely on older UV filters that can degrade faster under sunlight. Add to that, most of them feel greasy and leave a white cast, making daily wear less appealing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata UV-Defence Sunscreen Gel is built differently. It offers SPF 50, PA+++ for broad-spectrum protection against UVA and UVB rays. But what truly sets it apart is the use of new-age filters like Tinosorb S and Tinosorb M. These filters remain stable under sunlight and help defend your skin against tanning, premature ageing, and DNA damage. They are supported by a carefully engineered film-forming network that ensures even spread, uniform UV filter distribution, and superior coverage. But it does not just stop at UV defence, it goes further with niacinamide, ceramide, hyaluronic acid, vitamin C, and vitamin E to support skin barrier repair and overall skin health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDespite offering high-performance protection, it feels like nothing on skin. The gel-based formula absorbs quickly without leaving behind any greasy residue and white cast. Engineered for the Indian climate, it leaves your skin feeling protected, healthy, and at ease.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42908752183373,"sku":"ADSGP2","price":782.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Sunscreen_Pack_of_2.webp?v=1777031045"},{"product_id":"arata-oil-control-face-wash-100-ml-pack-of-2","title":"Oil-Control Face Wash - 100 ml - Pack of 2","description":"\u003cp\u003eBreakouts don’t usually start on the surface. They develop inside the pore when excess sebum combines with dead skin cells and creates a congested, low-oxygen environment. This setting supports the overgrowth of acne-causing bacteria and fungus, especially in hot, humid conditions where sweat, sunscreen buildup, and pollution further increase oil production.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRepeated use of harsh cleansers can temporarily remove oil but may disrupt the skin barrier, disturb microbial balance, and increase irritation over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Oil-Control Face Wash is designed to regulate this acne environment at the cleansing stage itself. Its sulphate-free, biomimetic cleansing system effectively removes excess sebum, sweat, and buildup without over-stripping protective lipids. In in-vitro testing, the formula demonstrated a 95% reduction in acne-causing bacteria¹ and an 82% reduction in acne-causing fungus², while helping reduce excess oil levels by 81%³.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBy supporting pore clarity, moderating sebum overload, and maintaining microbiome balance, the formula helps reduce visible breakouts over time without compromising barrier comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, pores feel clearer, excess oil remains controlled, and skin feels cool, balanced, and comfortably clean. This isn’t about eliminating all surface oil. It’s about restoring balance within the follicular environment, making it suitable for regular, even daily use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on P. acnes, with subsequent product application and washes.\u003cbr\u003e²Based on in-vitro testing on Malassezia furfur, with subsequent product application and washes.\u003cbr\u003e³Based on in-vitro testing on human sebocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42908758048845,"sku":"ANFWP2","price":586.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Face_wash_Pack_of_2.webp?v=1777031731"},{"product_id":"arata-oil-control-face-wash-100-ml-pack-of-3","title":"Oil-Control Face Wash - 100 ml - Pack of 3","description":"\u003cp\u003eBreakouts don’t usually start on the surface. They develop inside the pore when excess sebum combines with dead skin cells and creates a congested, low-oxygen environment. This setting supports the overgrowth of acne-causing bacteria and fungus, especially in hot, humid conditions where sweat, sunscreen buildup, and pollution further increase oil production.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRepeated use of harsh cleansers can temporarily remove oil but may disrupt the skin barrier, disturb microbial balance, and increase irritation over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Oil-Control Face Wash is designed to regulate this acne environment at the cleansing stage itself. Its sulphate-free, biomimetic cleansing system effectively removes excess sebum, sweat, and buildup without over-stripping protective lipids. In in-vitro testing, the formula demonstrated a 95% reduction in acne-causing bacteria¹ and an 82% reduction in acne-causing fungus², while helping reduce excess oil levels by 81%³.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBy supporting pore clarity, moderating sebum overload, and maintaining microbiome balance, the formula helps reduce visible breakouts over time without compromising barrier comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, pores feel clearer, excess oil remains controlled, and skin feels cool, balanced, and comfortably clean. This isn’t about eliminating all surface oil. It’s about restoring balance within the follicular environment, making it suitable for regular, even daily use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on P. acnes, with subsequent product application and washes.\u003cbr\u003e²Based on in-vitro testing on Malassezia furfur, with subsequent product application and washes.\u003cbr\u003e³Based on in-vitro testing on human sebocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42908758966349,"sku":"ANFWP3","price":852.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Face_wash_Pack_of_3.webp?v=1777030796"},{"product_id":"arata-anti-hair-fall-shampoo-conditioner-combo","title":"Arata Anti-Hair Fall Shampoo \u0026 Conditioner Combo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHair fall is rarely driven by just one factor. It often begins at the scalp, where disruptions in the hair growth cycle can increase shedding, and continues through the lengths as weakened strands become more vulnerable to breakage. That is why the Arata Anti-Hair Fall Duo is designed as a complete scalp-and-strand routine to support fuller, stronger, healthier-looking hair over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Anti-Hair Fall Intensive Shampoo helps correct imbalances in the hair growth cycle to reduce follicle shrinkage and reactivate dormant follicles, delivering 7.4X Hair Fall Reduction¹. The Anti-Breakage Intensive Conditioner helps strengthen weakened strands, improve elasticity, and reduce mid-shaft breakage, leaving hair feeling healthier and more resilient, with 78% stronger hair in 1 wash².\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTogether, this 2-step system addresses hair fall from multiple angles by reducing shedding, minimising breakage, and supporting healthier hair growth at the source. With consistent use, hair feels stronger, appears denser, and is better supported from the scalp up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e¹Based on a tensile strength study with shampoo and conditioner.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e²Based on in-vitro tensile strength tests on conditioner when compared to untreated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42916357931085,"sku":"AFSACH01","price":798.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-HairFallShampoo_ConditionerDuoPrimary.webp?v=1777628238"},{"product_id":"arata-anti-dandruff-shampoo-conditioner-combo","title":"Arata Anti-Dandruff Shampoo \u0026 Conditioner Combo","description":"\u003cp\u003eDandruff is much more than just visible flakes. It is the result of a recurring scalp imbalance. It begins when dandruff-causing Malassezia feeds on excess sebum and breaks it down into byproducts that disrupt the scalp barrier, leading to itching and scalp discomfort. Since this is an ongoing process, dandruff tends to return unless it is consistently managed at multiple levels.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eArata Anti-Dandruff Shampoo and Conditioner Duo is designed as a 2-step routine to help control the recurring cycle of dandruff. Together, the system delivers up to 95% reduction in dandruff-causing fungus in 1 wash¹. It begins with Arata Anti-Dandruff Shampoo, which gently cleanses the scalp with the help of exfoliating and antifungal actives like Piroctone Olamine and Salicylic Acid to reduce dandruff-causing Malassezia, clear excess sebum, and loosen flakes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eArata Anti-Dandruff Conditioner further strengthens the routine because, unlike traditional conditioners, it is intentionally formulated for both scalp and hair. This allows the actives to stay in contact with the scalp for longer during the conditioning phase. This extended exposure further suppresses Malassezia activity, improves flake removal, and maintains the progress made during cleansing, giving you more consistent dandruff control within the same wash routine. At the same time, it helps reinforce scalp health with a 77% stronger scalp barrier², supporting a more resilient and comfortable scalp environment.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis duo also helps support a healthier scalp environment by maintaining pH balance. Humectants help keep the scalp comfortable by reducing dryness and irritation, making it suitable for daily use, while conditioning agents smooth the hair fibre and reduce friction, leaving hair clean, soft, and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWith consistent use, this routine helps support a balanced, comfortable scalp and healthier-looking hair, without the dryness often associated with conventional anti-dandruff routines.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e¹Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta. \u003cbr\u003e²Based on in-vitro testing on human keratinocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42916362682445,"sku":"ANHSCS01","price":898.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Arata_Anti-Dandruff_Shampoo_Conditioner_Combo_1.webp?v=1780481666"},{"product_id":"arata-anti-hair-fall-shampoo-hair-growth-serum-combo","title":"Arata Anti-Hair Fall Shampoo \u0026 Hair Growth Serum Combo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHair growth depends on more than just one factor. It begins at the scalp, where a healthy hair growth cycle, stronger anchoring, and well-supported roots all play an important role in maintaining fuller, healthier-looking hair over time. When this cycle is disrupted, hair fall can increase, and visible density can begin to decline. That is why Arata Hair Growth Shampoo \u0026amp; Serum Combo is designed as a 2-step routine that works at the scalp to support healthier hair growth while helping reduce hair fall.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt begins with the Anti-Hair Fall Intensive Shampoo, powered by Hairdian AP to help correct imbalances in the hair growth cycle, reduce shedding, and support stronger roots. It is further enriched with Rosemary and Caffeine, which help support scalp circulation and create a healthier environment for stronger-looking hair, delivering 7.4X Hair Fall Reduction¹. The Hair Growth Intensive Serum builds on this action with a high-performance multi-active system featuring 3% Redensyl, 3% Procapil, and 5% Kopexil, which helps reactivate dormant follicles, improve anchoring at the root, and support visible density over time, with results showing up to +28,200 New Hair within 84 Days².\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTogether, this 2-step combo supports healthier hair growth at the source while helping reduce hair fall over time. With consistent use, hair feels better supported from the scalp up and looks fuller, denser, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e¹Based on a tensile strength study with shampoo and conditioner.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e²Based on the best observed response in clinical testing conducted by the proprietor Givaudan with 3% Redensyl on volunteers with grade 3-4 androgenetic alopecia, over a period of 84 days. Individual results may vary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42916362715213,"sku":"AHSINS01","price":1048.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-Hair_Fall_Intensive_Shampoo_200ml.webp?v=1780558499"},{"product_id":"arata-anti-dandruff-shampoo-serum-combo","title":"Arata Anti-Dandruff Shampoo \u0026 Serum Combo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDandruff is a recurring condition that begins when Malassezia, a dandruff-causing fungus, feeds on excess sebum and produces byproducts that disrupt the scalp barrier. While shampoos can help reduce visible flakes, the underlying triggers, such as excess sebum and barrier disruption, can continue even after you step out of the shower. That is why dandruff often returns unless it is managed beyond just the cleansing stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eArata Anti-Dandruff Shampoo \u0026amp; Serum Duo is designed as a 2-step routine that helps reduce and control dandruff across both wash and post-wash phases. Together, the system delivers up to 95% reduction in dandruff-causing fungus in 1 wash¹, while the leave-on serum provides 36-hour itch relief² for more sustained comfort between washes. It begins with the Anti-Dandruff Shampoo, which helps cleanse buildup from the scalp, reduce excess sebum, and target dandruff-causing Malassezia with antifungal and exfoliating actives like Piroctone Olamine and Salicylic Acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Anti-Dandruff Serum then builds on this action as a leave-on treatment that stays on the scalp for extended hours, allowing antifungal actives to continue working well beyond the short contact time of washing. This sustained exposure helps further suppress Malassezia activity, while keratolytic exfoliants help address accelerated cell turnover. Together, this duo helps reduce not just visible flakes, but also the recurring triggers behind dandruff, while supporting overall scalp stability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIts lightweight, fast-absorbing texture avoids heaviness, making it easy to use consistently. Since dandruff is a recurring condition, this consistency matters. The duo also contains a mix of humectants and soothing agents that help maintain hydration, reduce irritation, and prevent the dryness often associated with anti-dandruff treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith repeated use, this routine helps support a balanced, comfortable, and visibly flake-free scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e¹Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e²Based on in-vivo testing of Evosina® GP Green by the proprietor Variati.\u003c\/span\u003e\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42916362747981,"sku":"ANTAS01","price":748.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Arata_Anti-Dandruff_Shampoo_Serum_Combo_1.webp?v=1780481666"},{"product_id":"arata-detan-odour-control-body-wash-combo","title":"Arata Detan \u0026 Odour-Control Body Wash Combo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBody odour, bacne, and keratosis pilaris may show up differently on the skin, but they often begin with underlying imbalances that surface-level cleansing alone cannot fully address. Body odour does not come from sweat itself, since fresh sweat is naturally odourless. It develops when bacteria on the skin break down sweat and produce odour molecules that evaporate into the air. Bacne begins when excess sebum and dead skin cells clog the follicle, while keratosis pilaris develops when excess keratin builds up around follicles and forms tiny plugs that leave skin feeling rough and bumpy. In both cases, the issue starts deeper than the surface, which is why an effective bodycare routine needs to do more than simply cleanse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eArata’s Odour Control + Smoothening Body Wash Duo is designed to target these concerns at the root. The Odour Control Body Wash helps reduce odour-causing bacteria by up to 99%¹ with TeraBiome™, which works by helping remove the oil, sebum, and sweat lipids that support bacterial growth. It is also powered by Capsudx® Cool 3, an advanced cooling system that activates the skin’s cold receptors more strongly and delivers 10x activation of cold receptors in skin² for an instant icy freshness that lasts long after your shower. This helps leave skin feeling clean, fresh, and comfortable through the day, especially in warm, humid conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Smoothening Body Wash is designed to work at the follicular level for smoother, clearer skin. It contains 1% salicylic acid, which penetrates sebum-filled follicles to dissolve oil and help reduce bacne, while encapsulated salicylic acid supports continued exfoliation even after rinsing. Alongside this, 1% glycolic acid helps reduce excess keratin buildup and promotes healthier skin cell turnover, making it especially effective for rough, bumpy skin associated with keratosis pilaris. It is also proven to deliver 92% reduction in body acne-causing bacteria³, helping support visibly clearer skin with regular use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTogether, this duo brings targeted cleansing, exfoliation, odour control, and skin-smoothing care into one effective routine. While one body wash helps fight odour-causing bacteria and delivers long-lasting cooling freshness, the other helps clear clogged follicles, reduce bumps, and improve overall skin texture. Added support from biodegradable cellulose beads, glycerin, hyaluronic acid, humectants, and conditioning agents helps ensure skin feels soft, hydrated, and comfortable after every wash, without dryness or over-stripping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe result is a bodycare routine that goes beyond basic cleansing to support skin that feels fresh, smooth, hydrated, and visibly healthier over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e¹Based on in-vitro tests on antimicrobial activity against \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eStaphylococcus\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003e spp. and \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eCorynebacterium\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e ²Based on in-vitro testing of activation of TRPM8 cold receptors.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e ³Based on in-vitro testing on \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eP. acnes\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42916362780749,"sku":"ANSODS01","price":648.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Smoothening_Odour-ControlBodyWashDuo.webp?v=1777627116"}],"url":"https:\/\/www.arata.in\/collections\/non-byob-product.oembed","provider":"Arata","version":"1.0","type":"link"}