{"title":"Serum","description":"","products":[{"product_id":"arata-anti-dandruff-shampoo-200ml","title":"Anti-Dandruff Shampoo - 200 ml","description":"\u003cp\u003eDandruff is a sign that your scalp isn't at its healthiest. It happens when excess oil builds up, dandruff-causing fungus overgrows, and dead skin cells pile up on the scalp surface. ThatÍs why controlling dandruff needs regular, targeted cleansing as it helps reset the very scalp environment and prevent the factors triggering dandruff.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Shampoo combines both cleansing and antifungal action to not just remove dandruff but also fight the conditions that make it return. It is scientifically proven to deliver up to 95% reduction in dandruff-causing fungus in 1 wash¹. Infused with piroctone olamine and other antifungal actives, it removes excess sebum and rapidly reduces the growth of Malassezia (dandruff-causing fungus). Salicylic acid comes in to help loosen and rinse away flakes that cling to your scalp, while its pH-balanced formula supports barrier function and keeps the scalp healthy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat makes it different is that it does the job without being harsh on your scalp. No dryness, no no irritation, no compromised scalp barrier. Just a flake-free, healthier scalp and softer, more manageable hair with every wash.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711258300493,"sku":"ANDS01N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti_Dandruff_Shampoo_200_ml_1.webp?v=1780481666"},{"product_id":"arata-anti-dandruff-hair-serum-30ml","title":"Anti-Dandruff Serum - 30 ml","description":"\u003cp\u003eMost anti-dandruff products focus only on removing flakes, offering short-term cosmetic improvement without addressing why dandruff keeps coming back. While shampoos help cleanse the scalp and temporarily reduce dandruff-causing microbes, dandruff is a chronic, relapsing condition that doesn’t reset in the shower alone. A leave-in treatment becomes essential because it continues working during the critical post-wash period when dandruff often returns.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Dandruff Serum combines sustained antifungal action, controlled exfoliation, and scalp hydration in a lightweight leave-on format. Instead of acting as a quick fix, it treats dandruff as an ongoing scalp condition. Its non-sticky texture makes it comfortable to use day or night, encouraging consistency, which is essential for long-term dandruff control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe quick-absorbing serum provides relief from itching for up to 36 hours¹ by helping rebalance the scalp microbiome and reduce fungal activity. Exfoliation is balanced with soothing and barrier-supporting ingredients to help retain hydration, calm irritation, and address flakes without compromising scalp health. In clinical testing, the serum showed up to 95% reduction in dandruff-causing fungus after one use².\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e¹Based on in-vivo testing of Evosina® GP Green by the proprietor Variati.\u003cbr\u003e²Disclaimer: Based on an in-vitro study evaluating the antifungal effect of Arata's Anti-Dandruff System (Shampoo, Conditioner, and Serum) on Malassezia globosa and Malassezia restricta. \u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711261544525,"sku":"ANDS05N","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti_dandruff_serum_30ml_1.webp?v=1780481666"},{"product_id":"arata-intensive-hair-growth-serum-hair-fall-30ml","title":"Hair Growth Intensive Serum - 30 ml","description":"\u003cp\u003eHair fall and thinning don’t happen overnight. They’re often the result of disruptions in the hair growth cycle, where the growth phase shortens, and the shedding phase extends. Over time, this imbalance leads to thinner strands, reduced density, and visible scalp exposure. Factors like genetics, hormonal changes, stress, and reduced scalp circulation can further weaken follicle activity, making it harder for hair to grow and stay anchored.\u003c\/p\u003e\n\u003cp\u003eArata Hair Growth Intensive Serum is designed to work at the scalp level, where hair growth begins. Its multi-active formula targets the hair growth cycle across stages. Clinically studied actives like 3% Redensyl help reactivate dormant hair follicle stem cells, while 3% Procapil helps limit the impact of DHT, a key contributor to hair fall. 5% Kopexil supports the anagen (growth) phase by strengthening how hair is anchored at the scalp, helping reduce premature shedding.\u003c\/p\u003e\n\u003cp\u003eSupporting actives like caffeine extract help boost scalp circulation and energise follicles, while onion extract, rich in sulphur compounds, helps strengthen hair at the root. Rice water nourishes the scalp to prevent dryness, creating a healthier environment for consistent growth.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083831885,"sku":"ANGS02N","price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HairGrowthIntensiveSerum_4ebb45eb-007e-489b-8a5d-b56643771f84.webp?v=1773663593"},{"product_id":"arata-anti-grey-hair-serum-premature-greying-30ml","title":"Anti-Grey Hair Serum - 30 ml","description":"\u003cp\u003ePremature greying doesn’t happen overnight. It begins when pigment-forming cells slow down, oxidative stress builds up, and melanin production becomes inconsistent across hair strands. Stress, lifestyle factors, and genetics can further accelerate this process, leading to early and uneven greying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Grey Serum takes a scalp-first, leave-on approach to greying. Instead of masking greys, it works at the follicle level using a multi-active formula that supports melanin activity, protects melanocytes from oxidative stress, and helps stabilise pigment production over time. In clinical studies, this approach has shown up to 87% boost in melanin synthesis², supporting stronger and more consistent pigment activity at the root.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, the serum helps slow the progression of new greys, improve consistency of pigment across strands, and support healthier-looking hair regrowth. Clinical studies observed up to 86% reduction in greys¹ and restoration of natural pigmentation within 90 days¹ in best-response subjects. Its fast-absorbing, non-greasy texture makes daily application easy, encouraging the consistency needed for visible results over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on the best observed response in placebo-controlled clinical studies conducted by the proprietor Sederma using 1.5% Silverfree over a period of 3 months.\u003cbr\u003e²Based on in-vitro testing conducted by the proprietor Greentech using Arcolys on melanocyte cells when compared to untreated control.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083930189,"sku":"AAGHSN","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-GreyHairSerum30ml_707ad6f7-84fb-4092-ad6f-3d43fa5604ca.webp?v=1773663600"},{"product_id":"arata-brightening-face-serum-vitamin-c-30ml","title":"Brightening Face Serum - 30 ml","description":"\u003cp\u003eDullness, uneven tone, and early signs of ageing are largely driven by oxidative stress within the skin. UV exposure and pollution generate reactive oxygen species that damage collagen, accelerate pigmentation, and reduce overall skin clarity. At the same time, natural collagen production slows with age, leading to reduced firmness and visible fine lines.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMany Vitamin C serums rely on unstable derivatives or very low-pH formulas that may enhance penetration but often compromise skin comfort. Arata Brightening Face Serum uses 15% L-Ascorbic Acid, the pure and bioactive form of Vitamin C that skin cells directly recognise and utilise. In in-vitro testing, the formula demonstrated 83% Melanin Reduction¹, 94% Antioxidant Protection², and a 1.6x Boost in Collagen Production³.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEnhanced with encapsulated Vitamin C for improved delivery, and stabilised with Ferulic Acid and Vitamin E to strengthen antioxidant performance, the formula supports visible brightening and firmness without relying on irritation-heavy formulation strategies. With consistent use, skin appears brighter, more even-toned, and structurally supported over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDisclaimers:\u003c\/em\u003e\u003cbr\u003e¹Based on in-vitro testing on human melanocyte cells, compared to untreated.\u003cbr\u003e²Based on an in-vitro cell based test, evaluating DPPH radical scavenging activity.\u003cbr\u003e³Based on an in-vitro study on human dermal fibroblasts.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084159565,"sku":"ANVF01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/BrighteningFaceSerum30ml_8893acb7-0135-47b0-91f8-0a06aa1bf661.webp?v=1773663610"},{"product_id":"arata-super-serum-damage-frizz-control-30ml","title":"Damage Defence Super Serum™ - 30 ml","description":"\u003cp\u003eFrizz is not just a surface-level issue. It is often a sign of damaged cuticles, craving for care and nourishment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn comes Arata Damage Defence Super Serum™, a technologically advanced hair serum for dry, frizzy hair. By smoothing the cuticle, it delivers 72 hours of frizz control¹ and 97% boost in shine². The formula combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to help maintain hydration, reduce protein loss within the strand, and support strength and elasticity over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRich in nourishment but still lightweight, it spreads easily through the hair without weighing it down. No dryness. No snapping. No rough, straw-like feel. Just smooth, manageable, glossy hair that feels healthy again.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on natural Indian hair tresses.\u003cbr\u003e²Based on in-vitro testing on natural Indian black hair tresses when compared to non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084290637,"sku":"ARTSS02N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperSerum_30ml_1cd76dbc-fd1a-4228-8eb4-d94f46b0c22d.webp?v=1773663622"}],"url":"https:\/\/www.arata.in\/collections\/serum.oembed","provider":"Arata","version":"1.0","type":"link"}