{"title":"Sharks' Favs","description":"","products":[{"product_id":"arata-super-shampoo-200ml","title":"Damage Defence Super Shampoo™ - 200 ml","description":"\u003cp\u003eHair damage doesn’t usually come only from extreme heat styling or colouring. For most people, it builds up gradually through repeated exposure to harsh cleansing, friction, and environmental stressors. Frequent washing with aggressive surfactants can swell the hair fibre, strip protective lipids, and increase cuticle friction during cleansing and detangling. Over time, this repeated stress leads to dryness, rough texture, breakage, and dullness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Shampoo™ is designed for daily use to help prevent this ongoing damage at the cleansing stage itself. A gentle, sulphate-free surfactant system cleanses the scalp effectively without over-stripping natural lipids, helping retain up to 94% of hair keratin¹ during washing. Its lipid-retaining formula helps preserve the hair’s protective barrier, while targeted conditioning polymers deposit on weakened cuticle areas to reduce friction and breakage. The pH-balanced formula helps flatten the cuticle after cleansing, supporting smoother texture and natural shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBeyond fibre protection, the formula also supports scalp health. In in-vitro testing, it showed an 87% increase in healthy scalp bacteria² and helped achieve a more balanced scalp microbiome in just one wash³, reinforcing the idea that healthier hair starts with a well-cared-for scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith consistent use, hair experiences less stress per wash, slower damage buildup, and a visibly smoother, healthier-looking fibre surface. This isn’t about biologically repairing hair. It’s about protecting it from unnecessary damage during everyday routines, making it gentle enough for regular, even daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e²Based on in-vitro testing on C. acnes evaluating rebalance toward a potential healthy scalp microbiome profile.\u003cbr\u003e³Based on in-vitro testing on C. acnes and S. epidermidis evaluating rebalance toward a potential healthy scalp microbiome profile.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42711252402253,"sku":"ANSH05N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperShampoo_200ml_466bc8bc-4df8-4f04-b590-833b003e9d40.webp?v=1773664993"},{"product_id":"arata-hair-styling-gel-100ml","title":"Strong Hold Styling Gel - 100 ml","description":"\u003cp\u003eMost hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083078221,"sku":"ANHG01N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/StrongHoldStylingGel_100ml_8164a1f2-cef2-4a99-9b38-c385be55420b.webp?v=1773663583"},{"product_id":"arata-intensive-hair-growth-serum-hair-fall-30ml","title":"Hair Growth Intensive Serum - 30 ml","description":"\u003cp\u003eHair fall and thinning don’t happen overnight. They’re often the result of disruptions in the hair growth cycle, where the growth phase shortens, and the shedding phase extends. Over time, this imbalance leads to thinner strands, reduced density, and visible scalp exposure. Factors like genetics, hormonal changes, stress, and reduced scalp circulation can further weaken follicle activity, making it harder for hair to grow and stay anchored.\u003c\/p\u003e\n\u003cp\u003eArata Hair Growth Intensive Serum is designed to work at the scalp level, where hair growth begins. Its multi-active formula targets the hair growth cycle across stages. Clinically studied actives like 3% Redensyl help reactivate dormant hair follicle stem cells, while 3% Procapil helps limit the impact of DHT, a key contributor to hair fall. 5% Kopexil supports the anagen (growth) phase by strengthening how hair is anchored at the scalp, helping reduce premature shedding.\u003c\/p\u003e\n\u003cp\u003eSupporting actives like caffeine extract help boost scalp circulation and energise follicles, while onion extract, rich in sulphur compounds, helps strengthen hair at the root. Rice water nourishes the scalp to prevent dryness, creating a healthier environment for consistent growth.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083831885,"sku":"ANGS02N","price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HairGrowthIntensiveSerum_4ebb45eb-007e-489b-8a5d-b56643771f84.webp?v=1773663593"},{"product_id":"arata-super-serum-damage-frizz-control-30ml","title":"Damage Defence Super Serum™ - 30 ml","description":"\u003cp\u003eFrizz is not just a surface-level issue. It is often a sign of damaged cuticles, craving for care and nourishment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn comes Arata Damage Defence Super Serum™, a technologically advanced hair serum for dry, frizzy hair. By smoothing the cuticle, it delivers 72 hours of frizz control¹ and 97% boost in shine². The formula combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to help maintain hydration, reduce protein loss within the strand, and support strength and elasticity over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRich in nourishment but still lightweight, it spreads easily through the hair without weighing it down. No dryness. No snapping. No rough, straw-like feel. Just smooth, manageable, glossy hair that feels healthy again.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on natural Indian hair tresses.\u003cbr\u003e²Based on in-vitro testing on natural Indian black hair tresses when compared to non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786084290637,"sku":"ARTSS02N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperSerum_30ml_1cd76dbc-fd1a-4228-8eb4-d94f46b0c22d.webp?v=1773663622"}],"url":"https:\/\/www.arata.in\/collections\/sharks-favs.oembed","provider":"Arata","version":"1.0","type":"link"}