{"title":"Styling Regime","description":"","products":[{"product_id":"arata-hair-styling-cream-100ml","title":"Medium Hold Styling Cream - 100 ml","description":"\u003cp\u003eMost hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas don’t hold up well in humid conditions either.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by Luviquat® Supreme, it delivers up to 48-hour medium hold¹ and 24-hour softness boost\u003csup\u003e\u003csub\u003e1\u003c\/sub\u003e\u003c\/sup\u003e. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083045453,"sku":"ANHC01N","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Medium_Hold_Styling_Cream_100ml_294e117b-10cb-40e4-a4c7-57334416caa5.webp?v=1773663583"},{"product_id":"arata-hair-styling-gel-100ml","title":"Strong Hold Styling Gel - 100 ml","description":"\u003cp\u003eMost hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083078221,"sku":"ANHG01N","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/StrongHoldStylingGel_100ml_8164a1f2-cef2-4a99-9b38-c385be55420b.webp?v=1773663583"},{"product_id":"arata-sea-salt-texture-spray-50ml","title":"Texturising Styling Spray - 50 ml","description":"\u003cp\u003eMost texturising hair sprays take the harsh route. They deliver instant volume but can leave hair feeling dry, crunchy, and brittle over time. Arata Texturising Styling Spray is built differently. It’s a high-performance formula designed to add volume and texture while supporting hair health at the same time.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eProven to deliver 24-hour soft hold¹ and 53% boost in volume in 1 use², it’s ideal for flat or greasy hair. At its core is mineral-rich Dead Sea Salt, which helps fine or limp hair appear fuller and thicker. Magnesium sulfate adds shape and definition by slightly tightening the cuticle, creating a more structured, undone texture without roughness.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike traditional sea salt sprays that can be overly drying, this formula is infused with sodium aspartate and panthenol and niacinamide complex. Together, they help support moisture retention, elasticity, and cuticle resilience, reducing brittleness with repeated use.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhat you get is fuller-looking hair with a soft, matte, beachy finish. Flexible. Touchable. No rigid hold. No stiff crunch. Just hair that is styled better and feels healthier over time.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083733581,"sku":"ANST01N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/TexturisingStylingSpray50ml_e42d2273-32ea-439f-a4c5-931445f8a549.webp?v=1773663592"},{"product_id":"arata-hair-fix-stick-hair-gel-15ml","title":"Sleek Hair Styling Stick - 15 ml","description":"\u003cp\u003eFrizz and flyaways show up because of factors like humidity, excessive dryness, and inter-fibre friction. You smooth them down, and within no time, they are back again, refusing to stay put. What your hair needs is a styling solution that stands up to it all without sacrificing its health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Sleek Hair Styling Stick offers instant frizz reduction with 12-hour hold¹. Powered by Luviquat® Supreme, a high-performing styling polymer, it coats each strand with a lightweight, flexible film that keeps frizz and flyaways in place, even in humid conditions. All without any crunch or residue.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eUnlike other styling sticks, Arata Sleek Hair Styling Stick does more than just sculpt your hair. It also provides long-term hair health benefits. Niacinamide and panthenol help strengthen strands, improve elasticity, and reduce damage caused by heat styling. Hyaluronic acid and jojoba oil keep your hair from feeling dry, giving it a natural and soft finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat you get is not just a sleek, polished style, but also hair that feels healthier and more resilient with continued use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083766349,"sku":"ANHFS01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Sleek_Hair_Styling_Stick_15_ml_1.webp?v=1774607045"}],"url":"https:\/\/www.arata.in\/collections\/styling-regime-2.oembed","provider":"Arata","version":"1.0","type":"link"}