{"title":"Travel-friendly Minis","description":"","products":[{"product_id":"arata-hair-styling-cream-50ml","title":"Medium Hold Styling Cream - 50 ml","description":"\u003cp\u003eMost hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas don’t hold up well in humid conditions either.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by Luviquat® Supreme, it delivers up to 48-hour medium hold¹ and 24-hour softness boost\u003csup\u003e\u003csub\u003e1\u003c\/sub\u003e\u003c\/sup\u003e. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786082979917,"sku":"ANHC04N","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/MediumHoldStylingCream_50ml_404a51fa-1c25-460b-a1e8-9f7b6cfe3d7b.webp?v=1773663583"},{"product_id":"arata-hair-styling-gel-50ml","title":"Strong Hold Styling Gel - 50 ml","description":"\u003cp\u003eMost hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083012685,"sku":"ANHG02N","price":249.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/StrongHoldStylingGel_50ml_956caac2-b40c-47d2-b467-8c928591acd6.webp?v=1773663584"}],"url":"https:\/\/www.arata.in\/collections\/travel-friendly-minis.oembed","provider":"Arata","version":"1.0","type":"link"}