We know you’re worried about your hair and constantly wonder, “How do I care for my hair?

Just like you, millions of Indians face challenges maintaining or caring for their hair. Our research shows that 8 out of 10 Indians deal with problems like thinning, damage, brittleness, weakness, greying, and frizz. These issues are often caused by weather conditions, habits, pollution, and the use of unsuitable products designed for Western markets.

That’s where Arata comes in.

We’ve teamed up with dermatologists, trichologists, researchers, and formulators to create hair beauty solutions that are effective, safe, easy to use, accessible, and affordable. We ensure every product performs at its best through a thorough five-step quality assurance check. Our 21,000 sq ft manufacturing setup is equipped with state-of-the-art semi-automatic machines that guarantee consistency in every batch.

With just the right mix of science and nature-derived ingredients, we create clinically backed formulas to nourish and enhance Indian hair textures. This is how we ensure our products deliver real, effective results~ making beautiful hair easy.

Try Arata and see the difference.

Sometimes, change is good. You can try the Arata experience directly from our website or across E-commerce platforms like Amazon, Flipkart, Nykaa, Myntra, BlinkIt, Zepto, and Instamart. That is why it is easy to choose Arata as your hair partner~ because we're here to make every day a good hair day for you!

Dhruv Bhasin & Dhruv Madhok

Meet Our Founders

Meet our co-founders, Dhruv Madhok and Dhruv Bhasin. Dhruv Madhok, with a marketing background and a love for kathi rolls, brings the fun. Dhruv Bhasin, a boxing enthusiast and vegan, adds rational decision-making to the mix. Together, their dynamic partnership propels our brand's innovation and success.

Happy heads

Arata is my go-to brand for all things hair and beauty. I love how effective yet gentle their formulas are. So glad to have found a trustworthy brand after a long time. In love with their packaging too. They are all derma-tested and safe to be used.

I love Arata's styling range. They give my hair such a polished and defined look. It's unbelievable how their products do that without causing any damage to my hair. I recommend their hair products to everyone.

I am in love with Arata's amazing formulas. They are gentle on my curls and make them so shiny and bouncy. Arata has helped me embrace my natural curls and fall in love with them. Can't imagine my hair routine without them.

Certifications

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Arata Difference

Non-Toxic

Our commitment to using non-toxic and safe ingredients has been strengthened by our collaboration with India's top cosmetologists and production specialists. Our products are high-quality and plant-powered, promising visible results that will leave you feeling nourished and rejuvenated.

High-Performing Hair Care

We specially create our hair care products to deliver visible results for those who want to look and feel their best. With a wide range of products that address your concerns, from hair fall to dandruff to brassy hair, we've got all your needs covered. We ensure effective and long-lasting results. With our high-performing formulas, you'll fall in love with the results!

Cruelty-Free & Vegan

Our products are PETA-certified, Cruelty-Free, and Vegan. Our dedication to ethical practices ensures that our products are not tested on animals providing you with conscious choices that align with our collective values. We offer vegan unisex products that soothe your hair, skin, and body.

DROP US A LINE

CONTACT INFORMATION

We love to hear from you on our customer service, merchandise, website or any topics you want to share with us. Your comments and suggestions will be appreciated. Please complete the form below.

D-1, 1st Floor, Local Shopping Centre, Soami Nagar, New Delhi, India - 110017

1800 103 5572

(Monday - Friday | 10am - 5pm)

Write to us