Use Code CURL45 for an exclusive 45% discount on our curl care range.





Beyond every curl, every delicate twist of a strand, is an untold experience. An undertone of disapproval that comes in waves from onlookers, well-wishers, and friends. To whom, curly hair is not just hair, it’s “unruly”, “rebellious”, “messy”. Arata is here to flip the narrative that censors curlies, the thought process that mandates curly hair to be “in place”. We’re here to show you what frizzy, rebellious, spiraling curls are capable of bouncing into – when nourished with unadulterated, plant-powered love. Gimme Curl Power

It’s “hair
that cannot be tamed”– as if our curls need taming!

We want you to own your curls, unapologetically.

We wish someone would’ve told our curlies long ago what we’re about to tell them. There is no such thing as taming your hair.
There’s only, and only, embracing it, in all its glory!

It’s all beautiful.

Our Advanced Curl Care Curly Hair Gel is formulated keeping these very beliefs in mind. It’s light-weight, non-greasy formula gives you incredibly moisturized, defined and velvety soft curls.

Our focus: lush, unapologetic curls

Our method: pure, plant-powered nourishment

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Seed Oil
Aloe Vera
Argan Oil

Types of Curls

Type 2 (wavy hair) is bendable with definite, multiple S patterns from root to tip. It ranges from tousled textures and beachy waves to fluffy, not-so-defined curls.

Type 2a Almost flat, loose S-pattern. Fine waves, lacking volume at the root.
Type 2b More defined S-shaped waves. Thicker than 2 A, more prone to frizz.
Type 2c Well-defined S-patterns and thicker waves, sometimes even loose curls. Susceptible to frizzing and poofing.

Type 3 (curly hair) encompasses all types of curls: tight springs, loose loops, corkscrew patterns, and heavy ringlets.

Type 3a Large, soft curls that are stretched and bouncy. These morph into loose spirals.
Type 3b Springy ringlets and defined curls. The spirals bounce off each other, giving a voluminous look. Prone to frizz and dryness.
Type 3c Tight springs and corkscrew curls that are small and densely packed – making your hair look super voluminous. Most prone to breakage, dryness and frizz.
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