Skip to content

Our story

The Humble Flaxseed
That Changed Everything

One evening in January 2016, Bhasin decided to use his mother's homemade hair gel recipe to style his hair for Madhok's wedding celebration. When Madhok asked Bhasin if he was concerned about hair fall or whitening from the excessive use of hair gel, Bhasin responded that his hair gel was 100% natural and made with organic flaxseeds.

The next day, Bhasin sent Madhok a sample. Madhok tried it and noticed that this gel held his hair just as well as any other hair gel in the market. He immediately called Bhasin and said "Let's make this for everyone looking for a safe alternative to style their hair."

 Founders, Dhruv Madhok & Dhruv Bhasin

From that day forward, we envisioned a hair care brand that would offer trustworthy and credible products, made of the highest quality ingredients. Drawing inspiration from the best global practises, our goal was to introduce innovative products to India, ensuring effective hair care without fear of hair loss.

Today, our brand stands strong as India’s leading hair care experts. We take pride in our commitment to providing top-quality products that have earned the trust of 1,50,000 customers.

Our passion for innovation and high-performance continues to drive us, ensuring we offer world-class solutions for everyone's hair care needs.