Arata Advanced Curl Care Complete Regime
Our Advanced Curl Care Complete Regime consists of eight plant-powered, sulfate & paraben free formulas. Namely, The Arata Advanced Curl Care Hair Shampoo, Hair Conditioner, Leave-In Conditioner, Hair Oil, Hair Detangler, Hair Cream, Hair Gel and Hair Mask. The range, infused with natural oils, potent botanical extracts and butters, repairs damaged hair, undoes stubborn knots, moisturizes coarse curls, and enhances curl definition - leaving you with lustrous, velvety soft curls!
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1. BO International, A-91, Wazirpur Industrial Area, Delhi-110052
2. Vedic Cosmeceuticals Pvt. Ltd., C-21C, Gangotri Enclave, Alakhnanda, New Delhi - 110019
What Others Picked
All-Natural, Vegan Goodness
We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Repairs Damaged Hair Fibres
Our vegan shampoo recipe is infused with rice protein and fenugreek seed extracts. When topically applied, it absorbs deeply into damaged hair cuticles and reduces friction between hair fibres while strengthening, repairing and improving curl texture.
Packed with all-natural butters and oils, our hair conditioners intensely moisturize your curls and leave them feeling velvety soft and lusciously clumped. It coats your curls in a protective layer and softens dry, coarse curly hair – leaving it thoroughly nourished and healthy.
The Arata Advanced Curl Care Hair Detangler, Curly Hair Cream and Curly Hair Gel make a powerful styling combo. It is thoughtfully designed to infuse your curls with rich, plant-derived extracts - helping them stay naturally detangled, intensely moisturized and lusciously clumped with a soft natural hold.
Intensely Nourishing For Dull, Dry Curls
Our Advanced Curl Care Hair Oil and Hair Mask, a curl quenching nourishing duo is a plant-powered blend of potent natural oils. No matter how dull, dry or frizzy your curls are, these moisturizing formulas penetrate deep into your curls and intensively nourish them from root to tip.
Intensively moisturizes and softens curls.
Abyssinian Seed Oil
Promotes hair shine and locks in moisture.
Improves hair texture and repairs damaged curls.
Boosts moisture, hold, and shine.
Softens dry curls and reduces frizz.
Nourishes with omega-3 fatty acids and enhances shine.
Why Choose Arata?
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
People are talking
Arata's CurlFriend: Taapsee Pannu
“...My curly hair is my identity and I proudly wear it as a crown (pun intended). I am delighted to support Arata's clean, toxin-free approach to personal care and personally vouch for the new Advanced Curl Care Hair Gel that leaves my hair intensely moisturized, lusciously defined and frizz free!” – Taapsee Pannu
Advanced Curl Care Range
Our Advanced Curl Care range is here to transform frizzy, unruly hair into the most luscious, velvety soft curls. All with the power of unadulterated, plant-based love. Our products provide all-season curl definition, moisture retention and are CG-approved. We hope your curls love them. Say it Loud: Curly and Proud!
When applied topically, onion juice can prevent bacterial infections, stimulate and boost re-growth of hair, and even reduce unwanted blemishes. Keeping these amazing benefits in mind, we incorporated onion juice into our Super Shampoo, ensuring the formulation is soothing and prevents hair fall and thinning.