{"product_id":"arata-anti-hair-fall-shampoo-200ml","title":"Anti-Hair Fall Intensive Shampoo - 200 ml","description":"\u003cp\u003eShedding 50–100 strands every day? Totally normal. But when your hair growth cycle is out of balance due to hormonal, lifestyle, or environmental factors, hair follicles go into the resting phase. They prematurely move from the growth phase (anagen) to the shedding phase (telogen), and that’s when you start seeing more hair fall.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Anti-Hair Fall Intensive Shampoo corrects this imbalance in the hair growth cycle to reduce hair fall by 7.4X\u003csup\u003e1\u003c\/sup\u003e. It helps shorten the shedding phase, prevent follicle shrinkage, and strengthen roots. Clinically proven actives like Hairdian AP encourage dormant follicles to enter a new growth cycle, while a phytoactive blend of rosemary and caffeine supports healthy blood circulation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOver time, you see a healthy scalp with stronger, thicker, more resilient hair. This is no overnight miracle, just intelligent care that targets hair fall at its source.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003csup\u003e1\u003c\/sup\u003eBased on a tensile strength study with shampoo and conditioner.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42786083799117,"sku":"AAHS01N","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/Anti-HairFallIntensiveShampoo200ml_8ca11048-13ab-4770-9b40-71c65169f7a4.webp?v=1773663593","url":"https:\/\/www.arata.in\/products\/arata-anti-hair-fall-shampoo-200ml","provider":"Arata","version":"1.0","type":"link"}