{"product_id":"arata-byob-hair-styling-gel-50ml","title":"Strong Hold Styling Gel - 50 ml - BYOB","description":"\u003cp\u003eMost hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on natural Indian hair tresses.\u003cbr\u003e²Based on an in-vitro sensory evaluation study on natural Indian hair tresses\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42920035811405,"sku":"ANHG02N","price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/StrongHoldStylingGel_50ml_dee02ce1-5f90-4a0e-a218-cef97a2e5f3d.webp?v=1777290889","url":"https:\/\/www.arata.in\/products\/arata-byob-hair-styling-gel-50ml","provider":"Arata","version":"1.0","type":"link"}