{"product_id":"arata-byob-hydrating-body-milk-250ml","title":"Hydrating Body Milk - 250 ml - BYOB","description":"\u003cp\u003eDry skin isn’t just skin that’s low on moisture. It’s also skin that struggles to retain it, which is why it feels tight and dehydrated.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThat’s where Arata’s Hydrating Body Milk comes in. Clinically proven to deliver 24-hour moisturisation¹, it rejuvenates dull and dehydrated skin. Infused with niacinamide, it strengthens the skin barrier to reduce water loss and evens out skin tone. Hyaluronic Acid joins with skin-like lipids to retain water within the skin and reinforce the skin’s protective barrier.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts lightweight, fast-absorbing, and milky texture delivers deep hydration without leaving behind any greasy residue. Over time, skin feels smoother, softer, and plumper with regular use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on an in-vitro study on a 3D human keratinocyte skin model (mimicking epidermis) measuring Aquaporin (NMF marker) induction.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42920047050829,"sku":"ABM-01N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HydratingBodyMilk250ml_e4bbc3f1-9e7e-433b-86fb-6d42a56c5410.webp?v=1777291245","url":"https:\/\/www.arata.in\/products\/arata-byob-hydrating-body-milk-250ml","provider":"Arata","version":"1.0","type":"link"}