{"product_id":"arata-byob-hydrating-body-wash-250ml","title":"Hydrating Body Wash - 250 ml - BYOB","description":"\u003cp\u003eDry, tight skin after a shower is often a sign that cleansing is removing more than just dirt. Many body washes can strip away surface lipids and water-binding molecules that help skin stay comfortable, which can lead to post-shower tightness and a gradual dehydration cycle over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArata Hydrating Body Wash is designed to cleanse while supporting hydration during cleansing, when skin is most prone to moisture loss. Glycerin helps bind water in the outer skin layer, while Aquaxyl™ supports water retention to help counter dehydration during wash, contributing to a 73% boost in hydration¹. Prodew™600, an amino-acid blend inspired by the skin’s Natural Moisturising Factor, supports softness, elasticity, and barrier resilience for an 84% stronger skin barrier¹.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIts gentle multi-surfactant system removes sweat, grime, and buildup while being balanced with lipid-compatible components to help reduce excessive lipid removal. It rinses clean without leaving a greasy film, so skin feels clean, comfortable, and refreshed after every wash.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42920047116365,"sku":"ABWDMN","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/HydratingBodyWash250ml_a0ac901f-ca5f-43c8-a142-4aeedcbbb68f.webp?v=1777291245","url":"https:\/\/www.arata.in\/products\/arata-byob-hydrating-body-wash-250ml","provider":"Arata","version":"1.0","type":"link"}