{"product_id":"arata-byob-super-serum-damage-frizz-control-30ml","title":"Damage Defence Super Serum™ - 30 ml - BYOB","description":"\u003cp\u003eFrizz is not just a surface-level issue. It is often a sign of damaged cuticles, craving for care and nourishment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn comes Arata Damage Defence Super Serum™, a technologically advanced hair serum for dry, frizzy hair. By smoothing the cuticle, it delivers 72 hours of frizz control¹ and 97% boost in shine². The formula combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to help maintain hydration, reduce protein loss within the strand, and support strength and elasticity over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRich in nourishment but still lightweight, it spreads easily through the hair without weighing it down. No dryness. No snapping. No rough, straw-like feel. Just smooth, manageable, glossy hair that feels healthy again.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹Based on in-vitro testing on natural Indian hair tresses.\u003cbr\u003e²Based on in-vitro testing on natural Indian black hair tresses when compared to non-conditioning shampoo.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42920047738957,"sku":"ARTSS02N","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperSerum_30ml_c577c3cb-73cd-4f3b-af90-d1da5c8e9a5d.webp?v=1777291263","url":"https:\/\/www.arata.in\/products\/arata-byob-super-serum-damage-frizz-control-30ml","provider":"Arata","version":"1.0","type":"link"}