{"product_id":"arata-damage-defence-super-shampoo-scalp-massager-combo","title":"Super Shampoo + Scalp Massager Combo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHair damage does not only come from heat styling or colouring. A significant part of cumulative damage builds up during washing itself. When hair is wet, the cuticle is more vulnerable to swelling, friction, and mechanical stress. Aggressive finger scrubbing and uneven product distribution can increase fibre abrasion over time. The Damage Defence Super Shampoo™ with the Scalp Massager regime is designed to address this at the cleansing stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eArata Damage Defence Super Shampoo™ uses a gentle, sulphate-free surfactant system that cleanses effectively without over-stripping natural lipids, helping retain up to 94% of hair keratin¹ during washing. Its lipid-retaining formula supports cuticle integrity while conditioning polymers reduce friction and cuticle lifting.\u003c\/p\u003e\n\u003cp\u003eThe Silicone Scalp Massager enhances how the shampoo performs. Its soft, flexible bristles help distribute the formula evenly across the scalp, improve contact with buildup-prone areas, and reduce the need for excessive manual friction. Controlled pressure during cleansing helps lower mechanical stress on wet hair, which is when it is most prone to breakage.\u003c\/p\u003e\n\u003cp\u003eIn in-vitro testing, the shampoo showed an 87% increase in healthy scalp bacteria² and supported microbiome rebalance in one wash³. Used together with the massager, cleansing becomes more uniform and less abrasive.\u003c\/p\u003e\n\u003cp\u003eWith consistent use, this regime helps reduce cumulative wash damage, improve manageability, and support a healthier scalp environment. It is not about cleansing more aggressively. It is about cleansing more intelligently.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e¹Based on in-vitro testing on human keratinocyte cells.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e²Based on in-vitro testing on C. acnes evaluating rebalance toward a potential healthy scalp microbiome profile.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e³Based on in-vitro testing on C. acnes and S. epidermidis evaluating rebalance toward a potential healthy scalp microbiome profile.\u003c\/span\u003e\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":42788551393357,"sku":"ASUPMS01","price":628.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7300\/2573\/files\/DamageDefenceSuperShampoo200ml_ScalpMassager_f179c632-ed79-447f-9c5a-5c9177a81c73.png?v=1791276179","url":"https:\/\/www.arata.in\/products\/arata-damage-defence-super-shampoo-scalp-massager-combo","provider":"Arata","version":"1.0","type":"link"}