Arata Essential Morning Regime (Facewash, Face Cream & Toothpaste)
Start your day with our non-toxic 3-step routine for hydrated, healthy skin and minty fresh breath. Our refreshing face wash gently cleanses your skin with all-natural extracts, while our antibacterial toothpaste contains cooling natural ingredients that prevent tooth decay, soothe your gums, and keep your breath fresh. Follow up with our hydrating face serum-cream, a non-greasy formula that is absorbed instantly - moisturising, decreasing inflammation, boosting circulation, and tightening pores.
More on the Product
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1. Kräuter Healthcare Limited.
AKC Group, B44, Sector 80, NOIDA 201305, U.P. India
2. VISTTA COSMETICS
Khasra No.457,Nandpur,Baddi, Solan, Himachal Pradesh-174101.
What Others Picked
All-Natural, Vegan Goodness
We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Controls Oil Buildup
Our mild, all-natural face wash prevents excess sebum and oil build-up with the help of powerful plant-based ingredients.
Improved Skin Elasticity
Great for daily use, our non-greasy face serum-cream improves skin elasticity and decreases inflammation with enhanced nourishment.
Absorbed by your skin instantly, our moisturising face serum-cream tightens your pores with an aromatic mixture of evening primrose, rosehip and lavender essential oils.
Daily Fluoride-Free, Antibacterial Action
A vegan, antibacterial recipe of all-natural extracts, our toothpaste is formulated to keep your teeth strong and healthy every single day.
Organic Flax Seed & Apricot Seed Extracts
To enhance skin health, reduce breakouts, and clear dead skin.
Evening Primrose Oil
Improves skin elasticity and cell structure.
For minty fresh breath.
Cinnamon & Clove
Helps curb the growth of bacteria in the mouth and prevents infections.
Why Choose Arata?
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
People are talking
Arata's CurlFriend: Taapsee Pannu
“...My curly hair is my identity and I proudly wear it as a crown (pun intended). I am delighted to support Arata's clean, toxin-free approach to personal care and personally vouch for the new Advanced Curl Care Hair Gel that leaves my hair intensely moisturized, lusciously defined and frizz free!” – Taapsee Pannu
Advanced Curl Care Range
Our Advanced Curl Care range is here to transform frizzy, unruly hair into the most luscious, velvety soft curls. All with the power of unadulterated, plant-based love. Our products provide all-season curl definition, moisture retention and are CG-approved. We hope your curls love them. Say it Loud: Curly and Proud!
When applied topically, onion juice can prevent bacterial infections, stimulate and boost re-growth of hair, and even reduce unwanted blemishes. Keeping these amazing benefits in mind, we incorporated onion juice into our Super Shampoo, ensuring the formulation is soothing and prevents hair fall and thinning.