Click an ingredient to learn more
All-Natural, Vegan Goodness
We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits
All-Natural Cleansing
This replenishing blend of nature-derived, vegan extracts gently cleanses and nourishes your hair without stripping your scalp of its natural oils.
Makes Hair Soft & Shiny
Our cleansing shampoo is an antioxidant-rich formula that contains a restorative blend of plant-based ingredients, that leave your hair soft, shiny and smooth.
Packed With Rejuvenating Extracts
The recipe is pure, plant-based extracts packed with vitamin B12, vitamin A, vitamin C, zinc, manganese, calcium, potassium that work together to rejuvenate hair follicles. Blueberries contain proanthocyanidins and antioxidants, which stimulate hair follicles, aid hair growth, and flood your hair with essential vitamins.
Gently Detangles
Created with sugarcane and castor oil extracts, which naturally condition each strand and give you naturally tangle-free hair.
Coconut Oil
Naturally fights dandruff and promotes scalp health. Moisturizes and regenerates your skin.
Lemon, Orange
Rich in antioxidants that strengthen and revitalize your hair.
Organic Soapnut
Imparts shine, smoothness, and vitamins A, D, E, and K to your hair.
Sugarcane
Effective cleansing and removal of everyday pollutants.
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
What our customers are saying?
"Just purchase everything from arata you will be surprised only after first use of any product"
Robin L.
"Just purchase everything from arata u will be surprised only after first use of any product"
Robin L.
"Just purchase everything from arata u will be surprised only after first use of any product"
