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We create clean, plant-powered formulations that pack a serious punch.
As India's first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don't discriminate. Skin is skin. Hair is hair.
Our super shampoo contains powerful onion oil, argan oil, and apple cider vinegar, each of which offer therapeutic benefits when it comes to preventing hair fall and thinning caused by chemical damage.
This intensive natural combo boosts natural circulation and nourishes dry, damaged hair. Each vegan formula strengthens your roots and reduces frizziness and dryness.
Our hair conditioner is created with sugarcane and castor oil extracts, which naturally condition each strand and give you naturally tangle-free hair.
Hempseed oil improves circulation and moisturizes your scalp, while avocado oil is rich in oleic acid and natural fats, penetrating your hair and stimulating hair growth.
Rejuvenates, moisturizes and conditions your strands while boosting hair growth.
Reduces frizziness, dryness, and damage while strengthening your hair.
Prevents hair fall and promotes growth naturally.
Softens, moisturizes, and hydrates hair.
Naturally conditions each strand.
Gives a healthy, lasting shine.
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
"Just purchase everything from arata you will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
The Arata Super Shampoo is as new and shiny as they come. Filled to the brim with ingredients like onion oil, argan oil, and apple cider vinegar. They help boost circulation, restore moisture, and prevent hair thinning – and on top of that, they make hair oh so manageable. Arata is a label that works with clean formulations, responsible practices, and sustainability.
Enriched with aloe vera, turmeric, matcha green tea and liquorice, this serum-like gel hydrates and smoothes your skin while leaving a dewy veil that looks—and feels—non-greasy. For best results, massage it into your skin and let the plant-powered ingredients renew it.
Designed specifically for thinning hair, this clean formula featured onion and argan oil and apple cider vinegar--all of which have therapeutic benefits. Along with hydrating and repairing dry, damaged strands, this formula also boosts the natural circulation of scalp, promoting hair growth.
Personal care brand Arata to use 100% recyclable packaging across products
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