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We create clean, plant-powered formulations that pack a serious punch.
As a vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Keep your hair fresh with this nourishing combination, which gives your strands a medium-to-strong hold that lasts up to 15 hours.
There’s absolutely no fear of hair loss, hair thinning, or hair damage caused by chemical ingredients. Our hair gel and hair cream nourish while they style, and are both highly safe for daily use! Moreover, they’re water-soluble and rinse out easily, unlike most chemical-laden hair styling gels and creams.
Our mild, all-natural face wash prevents excess sebum and oil build-up with the help of powerful plant-based ingredients.
Our hair gel and hair cream infuse your hair with plant-based ingredients that boost hair growth and volume naturally.
To enhance skin health, reduce breakouts, and clear dead skin.
A rich source of omega-3 fatty acids, vitamin E, protein, and essential nutrients, organic flaxseed extracts are vital nourishment for your hair. These natural extracts hydrate, strengthen, and support the healthy growth of your hair.
Olive oil has nourishing properties that reduce dandruff, split ends and frizz, acting like a soothing serum. This natural ingredient makes your hair smooth and easy-to-style, nourishing your scalp with natural goodness.
Rich in fatty acids, coconut oil has antimicrobial properties that make it a great natural ingredient for your hair. It moisturizes and nurtures your strands intensively, leaving it soft and smooth.
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
"Just purchase everything from arata you will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
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