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All-Natural, Vegan Goodness
As India’s first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits
All-Natural Cleansing Of Dirt & Pollutants
Effectively deep cleanses pollutants and dirt in the gentlest way possible, leaving your skin and hair squeaky clean and healthy. Great for those who live in polluted urban environments, and those who want a gentle cleansing experience.
Gently Conditions & Detangles
Sugarcane and castor oil extracts naturally condition each strand and give you naturally tangle-free hair.
Supple Skin & Shiny Hair
With a rich, clean-rinsing lather, our plant-based body wash leaves your skin soft, supple and renewed, while our cleansing shampoo restores the natural softness and shine of your hair.
For Men & Women
Suitable for all genders, age groups, and skin types!
Coconut Oil
Naturally fights dandruff and promotes scalp health. Moisturizes and regenerates your skin.
European Blueberry
Nourishes your scalp and strands with natural goodness.
Lemon, Orange
Rich in antioxidants that strengthen and revitalize your hair.
Organic Soapnut
Imparts shine, smoothness, and vitamins A, D, E, and K to your hair.
Sugarcane
Effective cleansing and removal of everyday pollutants.
Castor Oil
For tangle-free hair that shines.
Citric Fruit & Flowers
To invigorate and revitalize your skin, leaving it fragrant and clean.
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
What our customers are saying?
"Just purchase everything from arata you will be surprised only after first use of any product"
Robin L.
"Just purchase everything from arata u will be surprised only after first use of any product"
Robin L.
"Just purchase everything from arata u will be surprised only after first use of any product"
