All-Natural, Vegan Goodness
We create clean, plant-powered formulations that pack a serious punch.
As India's first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don't discriminate. Skin is skin. Hair is hair.
Benefits

Intense Exfoliation
Formulated with raw scoops of oatmeal, shea butter, french green clay, and walnut granules, our delicious exfoliating body bar is not for the faint-hearted.

Softens & Tones Skin
Our Super Scrub soap has a deeply invigorating texture designed to soften and tone your skin, giving your body a lush, marble-like finish.

Polishes Dry Skin & Scars
Unlike the average soap, this powerful handmade body bar takes on scars and dry skin, softens any bumps, and polishes your skin intensely.

Clears Dead Skin Cells
Intensely invigorating, our exfoliating soap clears dead skin cells effortlessly. Apply mindfully to specific areas of your skin, especially if you have sensitive skin, and your body will feel wide awake in no time.
Ingredients

Walnut Granules
Exfoliates, nourishes, and reduces inflammation.

French Green Clay
Detoxifies, exfoliates, and tones skin.

Oatmeal Extract
Removes dead skin cells and absorbs excess oils, leaving behind soft skin.

Almond Butter, Cocoa Butter
Intensely moisturizing and nourishing.

Peppermint, Passion Fruit, Nutmeg & Cinnamon Oil
Revitalizing, exfoliating, and extremely moisturizing.

Why Choose Arata?

Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.

Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.

Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.

Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.