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We create clean, plant-powered formulations that pack a serious punch.
As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.
Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Our Vitamin C Face Serum contains 20% vitamin C, created with powerful antioxidant ingredients, such as vitamin E and kakadu plum, the richest natural source of vitamin C, to fight signs of aging and decrease the appearance of wrinkles, giving
This all-natural recipe is formulated to boost collagen production, diminishing fine lines, and repairing damage from sun exposure and collagen loss by encouraging healthy cell turnover and regeneration.
With the power of ferulic acid, ascorbic acid, and vitamin E, our Vitamin C Face Serum provides a secure barrier to your skin, reducing dark spots and pigmentation. The antioxidants in ferulic acid contain anti-inflammatory properties that prevent oxidative stress and contribute to your skin's healing process.
This potent formula contains hyaluronic acid, which helps replenish and hold cell moisture, leading to hydrated, plump skin.
Replenishes cell moisture and enhances elasticity, giving you soft, hydrated, plump skin
A potent antioxidant that promotes collagen production, diminishes fine lines, and reduces pigmentation.
Reduces dark spots, pigmentation, oxidative stress, and inflammation.
Brightens skin and reduces UV damage.
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
"Just purchase everything from arata you will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
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