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As India's first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products don't discriminate. Skin is skin. Hair is hair.
Great for daily use, our vegan face wash makes for a refreshing daily cleanser that offers radiance, bounce, and gentle oil control.
Our mild, all-natural face wash is formulated with acne fighting ingredients, which ensure that you have effortless oil control. It prevents excess sebum and oil build-up with the help of gentle, plant-based nourishment.
Our fluoride-free toothpaste contains no harsh chemicals, synthetic additives or toxic ingredients. It gives strong antibacterial action and minty fresh breath naturally!
Our toothpaste contains cooling plant-based ingredients prevent tooth decay, reduce inflammation, and soothe your gums without the use of synthetic chemicals.
To enhance skin health, reduce breakouts, and keep skin soft and supple.
For minty fresh breath.
To invigorate and revitalize your skin, leaving it fragrant and clean.
Helps curb the growth of bacteria in the mouth and prevents infections.
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
"Just purchase everything from arata you will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
"Just purchase everything from arata u will be surprised only after first use of any product"
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