Click an ingredient to learn more
All-Natural, Vegan Goodness
As a nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Benefits
Medium-to-Strong Hold For 15 hours
Keep your hair fresh with this nourishing combination, which gives your strands a medium-to-strong hold that lasts up to 15 hours.
Boosts Hair Growth & Volume
Our hair gel and hair cream infuse your hair with plant-based ingredients that helps in hair growth and volume naturally.
All-Natural Styling
No SLS, Parabens, Heavy Metals, Triclosan, Formaldehyde, Phosphates, SLES, MEA, DEA, TEA, Chlorine, Dyes, Caustics.
Prevents Hair Fall
Our hair gel and hair cream nourish while they style, and are both highly safe for daily use! Moreover, they’re water soluble and rinse out easily, unlike most chemical-laden hair styling gels and creams.
Organic Flax Seeds
A rich source of omega-3 fatty acids, vitamin E, protein, and essential nutrients, organic flax seed extracts are vital nourishment for your hair. These natural extracts hydrate, strengthen, and support healthy growth of your hair.
Olive Oil
Olive oil has nourishing properties that reduce dandruff, split ends and frizz, acting like a soothing serum. This natural ingredient makes your hair smooth and easy-to-style, nourishing your scalp with natural goodness.
Coconut Oil
Rich in fatty acids, coconut oil has antimicrobial properties that make it a great natural ingredient for your hair. It moisturizes and nurtures your strands intensively, leaving it soft and smooth.
Why Choose Arata?
Our Story
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
Toxin- Free
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
What our customers are saying?
"Just purchase everything from arata you will be surprised only after first use of any product"
Robin L.
"Just purchase everything from arata u will be surprised only after first use of any product"
Robin L.
"Just purchase everything from arata u will be surprised only after first use of any product"
Robin L.
People are talking
LIFESTYLE ASIA
The Arata Super Shampoo is as new and shiny as they come. Filled to the brim with ingredients like onion oil, argan oil, and apple cider vinegar. They help boost circulation, restore moisture, and prevent hair thinning – and on top of that, they make hair oh so manageable. Arata is a label that works with clean formulations, responsible practices, and sustainability.
VOGUE
Enriched with aloe vera, turmeric, matcha green tea and liquorice, this serum-like gel hydrates and smoothes your skin while leaving a dewy veil that looks—and feels—non-greasy. For best results, massage it into your skin and let the plant-powered ingredients renew it.
COSMOPOLITAN
Designed specifically for thinning hair, this clean formula featured onion and argan oil and apple cider vinegar--all of which have therapeutic benefits. Along with hydrating and repairing dry, damaged strands, this formula also boosts the natural circulation of scalp, promoting hair growth.
INDIA RETAILING
Personal care brand Arata to use 100% recyclable packaging across products