We make your hair beautiful
As India's leading hair beauty experts, we blend the power of science and the goodness of nature to craft formulas that deliver results. We work with dermatologists and skincare experts to develop advanced solutions that address the needs of Indian hair and give it the love it deserves. Each ingredient in our products ensures a beautiful transformation for your hair and makes it healthier and stronger than ever.
Meet Our Founders
Dhruv Bhasin and Dhruv Madhok
Co-founders
Meet our co-founders, Dhruv Madhok and Dhruv Bhasin. Dhruv Madhok, with a marketing background and a love for kathi rolls, brings the fun. Dhruv Bhasin, a boxing enthusiast and vegan, adds rational decision-making to the mix. Together, their dynamic partnership propels our brand's innovation and success.
Our Award Winning Products
Customer Testimonials
In The Press
Certifications
Arata Difference