Insight: Most dandruff solutions in the market offer only a shampoo and a conditioner, which don't tend to work as well since the treatment time is short.
So?: Arata has an Anti-Dandruff Tonic, which is a leave-in overnight serum, and since the anti-fungal properties get that extra time to act on dandruff, it becomes Arata’s advantage point.
The Dandruff Game: What’s the solution?
Most of us have had a shared, universal experience with dandruff. It always starts with itching and ends with white flakes ALL over our clothes, and the colour black permanently disappears from our lives.
When we finally decide to take part in the anti-dandruff journey, the wide variety of shampoos and conditioners in the market tends to confuse us further. Which brand is better? More efficient?
What is dandruff, and why does it occur?
Dandruff is mainly caused by an imbalance in the scalp’s microbiome, especially the overgrowth of the fungus Malassezia. This fungus breaks down scalp oils and produces oleic acid, which many people’s scalps are sensitive to, leading to inflammation, flaking, and itching. Oily scalps provide more sebum, fueling Malassezia growth, so infrequent shampooing can worsen dandruff. Additionally, a weakened scalp barrier reduces moisture retention and defence against irritants, increasing the risk of dandruff.
Sounds scary, doesn’t it? We’ve got you a fool-proof anti-dandruff regime that will tackle the flakes from the root.
Anti-Dandruff Shampoo
Arata’s Anti-Dandruff Shampoo is your everyday companion against dandruff. It’s powered by
- Piroctone Olamine targets the fungal colonisation on your scalp and stops the overgrowth of Malassezia.
- CutiBiome CLR™ helps restore balance to the scalp’s microbiome by reducing excess sebum and inflammation, effectively limiting the growth of Malassezia.
This shampoo deeply cleanses your scalp to tackle dandruff, flaking and itching. Switch up your shampoo and watch how your routine changes!
Pro tip: Keep the shampoo on the scalp for up to 1-2 minutes, as this gives the anti-dandruff actives time to work on the scalp. You can also use a scalp massage to exfoliate and remove the flakes physically!
Anti-Dandruff Conditioner
Conditioning hair lengths during dandruff flare-ups is essential because dry strands draw moisture and oils from the scalp, depleting its already compromised lipid barrier. This leads to dryness, irritation, and fungal overgrowth, promoting Malassezia growth and inflammation. Using a nourishing conditioner hydrates the hair, reduces moisture loss from the scalp, and helps restore barrier balance for a healthier scalp.
Powered by glycerine, which draws in moisture from the environment to keep the hair soft, and coconut oil, which penetrates deep into the hair shaft to reduce protein loss and strengthen from within. This conditioner is the best companion to have with the shampoo to tackle all that dandruff.
ARATA’S ADVANTAGE
Anti-Dandruff Tonic
Fighting dandruff requires more than just shampoo. Arata's Anti-Dandruff range works in layers: a cleansing shampoo, a softening conditioner, and a powerful overnight leave-on tonic. While shampoos and conditioners offer only short-term treatment, the leave-on tonic applied at night penetrates deeply, allowing antifungal and soothing ingredients to rebalance the scalp microbiome and target dandruff at its root. This extended action helps reduce flare-ups and prevent future dandruff, providing lasting relief from itching, flakes, and irritation, delivering consistent results over time rather than just temporary relief.
Tying It All Together
Sometimes, struggling with dandruff can feel like a huge setback in our hair health journey. But with Arata’s Anti-Dandruff range with the added power of the tonic, you will see excellent results. So, grab your wallet and get ready to go shopping. It’s time to bring black back!
