ARATA BLOGS

Arata - Men's hair in their late 30s and early 40s
Men in their late 30s and 40s face hormone-driven hair and skin changes, thinning, slower growth cycles, dryness, greying, collagen decline, and pigmentation. Studies show these shifts are tied to DHT sensitivity, reduced sebum, and cumulative sun damage.
your-new-everyday-damage-control-companion-fatima-s-favourite-super-box

People think celebrities have it easy in terms of leading a glamorous lifestyle. Yet they don't realise they struggle with the same damage caused by heat styling, styling products, and pollution, given their daily presence on set.

Stop smothering your curls, friend!

Your curls are soft and manageable, but where's the bounce and definition? Here's the truth: it’s overmoisturisation. Overload your hair with moisture, and your curls lose their backbone. It’s like overwatering a plant—it looks fine for a bit, then just droops.

wavy-hair-and-the-middle-child-syndrome-4-hacks-to-manage-frizz

Curly and straight hair ALWAYS dominate the conversation, whether it’s beauty brands, bloggers, or social media. But what about wavy hair?

Arata Anti Dandruff Shampoo vs Others

Arata’s Anti-Dandruff Tonic changes the game—it’s a leave-in overnight serum that fights dandruff while you sleep, giving antifungal ingredients the time they need to restore your scalp’s health. 

monsoon-vs-hair-why-frizz-takes-over-and-what-science-says-you-can-do-about-it

It begins with a drop of rain and ends in a hair meltdown. Sound familiar? Let’s decode the deep science of hair frizz in Indian monsoons, and how you can outsmart it.