Insight: People think celebrities have it easy in terms of leading a glamorous lifestyle. Yet they don't realise they struggle with the same damage caused by heat styling, styling products, and pollution, given their daily presence on set. 

So? We bring in Fatima's collaboration to show that everyday damage can be tackled through the Super Box, and we have a celebrity to vouch for it.

If you’re someone who is always on the go, struggling with hard water, pollution and stress, and your hair is taking a hit, you’re not alone. Nothing is worse than dealing with a tough day and peeking at yourself in the mirror to see the frizzy, dry and damaged mess your hair is in. On top of that, our hair slowly loses its shine and health because it is constantly dealing with all that damage we don’t even notice. And the cherry on top? We go back home, scroll through our social media apps and see how perfect celebrities and influencers are looking, which makes us wallow in self-pity even further. 

Turns out, even celebrities aren’t immune. With all those late-night shoots, constant styling, and endless travel, their hair faces the same invisible damage, which is why we decided to collaborate with Fatima Sana Sheikh! As someone who has been a part of the industry for years, she knows exactly what works, and she swears by Arata’s Super Box, created to fight the everyday invisible damage your hair tackles. Don’t believe us, take Fatima’s word for it!

In this box, you will find three mini versions of our bestsellers

Daily Use Shampoo

If you’ve been struggling with dull and damaged hair, the Super Shampoo™ is powered by biotin and pea protein and works to reduce damage from the very first wash. It is clinically tested by Mascot Spincontrol (France) Mumbai, to increase smoothness by 54.4%, shine by 35.5%, and strength by 14.5%. It helps you fight that daily damage, reducing dullness and dryness, making your hair super soft, shiny, and healthy. 

Hydrating Conditioner

If you have been struggling with dry and brittle hair, then the Super Conditioner™ is your best friend! Powered by vegan keratin and rice water, its thick and creamy formula retains moisture, increases manageability and provides effortless detangling. It is also clinically proven to increase moisture retention by 97% and cuticle softness by 90%. It deeply nourishes your strands, providing them with the right amount of moisture so that you can have super soft, shiny and bouncy hair.

Frizz Reduction Serum

Arata’s Super Serum™ is powered by JD Jojoba Hair Complex and vitamin E, and is the ultimate travel companion for those struggling with frizzy, damaged hair. It is clinically proven to reduce frizz by 76%, breakage by 56% and 4X shine, which gets you softer, smoother and shinier hair in minutes! Whether you’re out for a meeting or need a quick hair fix at home, this serum is your companion. Just take a few pumps in your palms, emulsify and apply to your strands.

Tying it All Together 

Your hair doesn't have to suffer just because you’re hustling. Keep the Super Box close to you and watch your hair flourish as much as you!