Arata Refreshing Fluoride-Free Toothpaste
A fluoride-free, vegan, anti-bacterial recipe of peppermint, cinnamon, and chamomile extracts, formulated to give you strong, fresh, and healthy teeth and gums. The cooling ingredients prevent tooth decay, soothe your gums, and keep your breath fresh.
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Manufacturer: Kräuter Healthcare Limited.
AKC Group, B44, Sector 80, NOIDA 201305, U.P. India
What Others Picked
All-Natural, Vegan Goodness
As Indias first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products dont discriminate. Skin is skin. Hair is hair.
This fluoride-free formula contains no harsh chemicals, synthetic additives or toxic ingredients.
Prevents Tooth Decay
Its cooling plant-based ingredients prevent tooth decay, reduce inflammation, and soothe your gums without the use of synthetic chemicals.
Minty Fresh Breath
Created with refreshing peppermint, menthol, chamomile, cinnamon, lemon, fennel, clove and coconut oil extracts, our all-natural toothpaste keeps your breath minty fresh.
Daily Antibacterial Action
A vegan, antibacterial recipe of all-natural extracts, formulated to keep your teeth strong and healthy every single day.
For natural anti-inflammatory and antibacterial properties.
For minty fresh breath.
An all-natural extract known to ease inflammation and soreness, and fight oral bacteria.
Helps curb the growth of bacteria in the mouth and prevents infections.
Steps To Use
Why Choose Arata?
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
People are talking
Arata's CurlFriend: Taapsee Pannu
“...My curly hair is my identity and I proudly wear it as a crown (pun intended). I am delighted to support Arata's clean, toxin-free approach to personal care and personally vouch for the new Advanced Curl Care Hair Gel that leaves my hair intensely moisturized, lusciously defined and frizz free!” – Taapsee Pannu
Advanced Curl Care Range
Our Advanced Curl Care range is here to transform frizzy, unruly hair into the most luscious, velvety soft curls. All with the power of unadulterated, plant-based love. Our products provide all-season curl definition, moisture retention and are CG-approved. We hope your curls love them. Say it Loud: Curly and Proud!
When applied topically, onion juice can prevent bacterial infections, stimulate and boost re-growth of hair, and even reduce unwanted blemishes. Keeping these amazing benefits in mind, we incorporated onion juice into our Super Shampoo, ensuring the formulation is soothing and prevents hair fall and thinning.