The Ultimate Man’s Guide To Hair-Care

Did you know that most men use products in their hair? Whether its styling creme, molding creme, styling paste, hair gel, hair mousse, hair wax or hair serum, the list is endless. Shocker (or not!). After all, a slick hairdo can be an awesome look for guys. But why use so many products in your hair?

The truth is that you can look good without having to turn your bathroom sink into a mini salon. In fact, you only need to follow 4 simple steps to get perfectly conditioned and styled hair.


Step 1: Shampoo

Shampoos are meant to clean our scalp and hair of dirt and grime. But beware of shampoos that claim to give you squeaky clean hair. Because what theyre essentially doing is stripping your hair of natural oils with their use of detergents, thickeners, sequestering agents, pH adjusters, preservatives and specialty additives; its almost like using laundry soap on your scalp. These natural oils are in fact good for you and keep away hair loss, hair damage and thinning of hair. So, what is an ideal shampoo, you ask? Shampoos that are mild and natural, and made without the use of parabens, fragrance, SLS and other synthetics. You could have a look at the one by Arata here.


Step 2: Condition

Natural conditioners moisturize and detangle, giving your hair a shiny, soft look. They’re especially great for men with dry and frizzy hair, as they smooth out the dry ends and add shine to the strands. Note to all men: never massage conditioner into your roots. Focus on massaging it into the body of your hair! Also, if you have oily hair, we suggest you use conditioners only once or twice a week, or else it will make your hair limp and lifeless. Try our 100% nature-derived conditioner that has all the goodness of green apple, lemon, raspberry maple, and sugarcane extracts here.


Step 3: Hair Cream

Hands down, a good hair cream our favorite product to get us through the day. It tames the frizz and unruliness, making your hair manageable and shiny with minimal effort. Run it through your hair as a pre-styler for a natural look, and try a quick brush to fix it up during the day. Check out Aratas plant-based hair cream, a perfect product to use on a daily basis that is light, water-soluble, and rinses out in a jiffy.


Step 4: Hair Gel

Finish styling up with a light hair gel, that adds volume and maintains your look for the rest of the evening. It’s totally important to pick the right kind of hair gel. We always recommend opting for a brand that’s chemical-free! Because, well, picture this - you used your regular store-bought hair gel for a nice look before a night of partying with friends. But the next morning, your hair is a total mess (unless you wash it right after coming home, which - lets admit - no one has the patience for). Its dry, brittle, and jumping out in every direction. Moreover, long-term effects of synthetic hair gels are receding hairlines and thinning hair, because the gel clogs your pores with chemicals. The solution is simple - switch to a natural hair gel, that nurtures your scalp while it’s on. At Arata, we celebrate the goodness of nature-derived ingredients in our hair gels, made using organic Flaxseed extracts and Japanese Honeysuckle. It gives the same salon-like look minus the nasty chemicals.


Arata is Indias first personal care brand that makes a 100% nature-derived, plant-based Hair Gel and Hair Cream, for a salon-like look everyday. Our products are vegan, non-toxic, and free of harsh chemicals. For more information, visit www.arata.in