Why Go Cruelty-Free?

  • Apr 08, 2020
  • Arata - Why Go Cruelty-Free Arata - Why Go Cruelty-Free

    Going cruelty-free is essential when it comes to protecting our furry animal companions. We need to nurture the animals and wildlife we cohabit our planet with for obvious reasons. As human beings, we’re intertwined with nature and the ecosystems on Earth, and the least we can do is protect the wildlife we co-exist with.

    Unethical practises occur at companies across the board, whether in the field of cosmetics, skincare, or even house-cleaning. Animals suffer the brunt of our toxic choices, and really, they absolutely do NOT have to.

    What Does Cruelty-Free Really Mean?

    Let’s jump right to it! A cruelty-free company does not test its products on animals. Unlike the word ‘vegan’, which means the product or food item does not contain any animal-derived ingredient, cruelty-free simply explores the animal testing aspect of any company and it’s manufacturing practises.

    So Why Switch To Cruelty-Free Products?

    For starters, let’s understand the depth of the problem. Animal testing is not okay, and as a safety measure, it will never be okay. Several countries across the world have banned animal testing, simply because of how harmful it is.

    Apart from the ethical reasons around the issue, if you don’t really understand the positives of ditching cruelty-free products, here’s a list of five great reasons to think about.

  • Cruelty-Free Products Are Safer

  • Majority of the available, mainstream skincare and haircare products contain toxic chemicals, parabens, fragrances, and hormone disruptors. These harsh ingredients cause all sorts of health issues for your body, and of course, they’re tested first on animals. Cruelty-free products tend to often be non-toxic, plant-based, or all-natural, containing ingredients that are way safer for your body than you could’ve ever imagined!.  

  • Animal Testing Is NOT Necessary

  • Companies do not need to test on animals. It isn’t as though “animal testing” is required by law. So why do companies test on animals? Well, they need to meet safety standards, and animal testing seems to be the easiest option for them. Most companies choose to test on animals because they prefer to do so. Moreover, there are multiple alternatives for estimating product safety standards. Animal testing practises can be inhumane and cruel, and so, any company opting to go down that route in order to manufacture its products and earn large-scale profits, is a company to question ethically. 

  • Animal Testing Is Cruel

  • We don’t want to get into the terrible details, but let’s just say that the animals are treated severely when being tested upon. They’re often made to survive in inhumane conditions, or stored in suffocating cages. They’re also subjected to extremely cruel, painful tests. All this suffering, so that a skincare or haircare range of products can be manufactured for your daily needs. So let’s think twice before we subject our furry companions to a life of suffering, and make the choice to switch to cruelty-free products. 

  • Incredible Cruelty-Free Brands Exist

  • There are over a thousand cruelty-free brands available globally, and several big-name brands have even gone cruelty-free. Companies are recognizing the inhumane nature of animal testing, and are switching to ethical alternatives. In India, there are several brands that create wonderful cruelty-free, all-natural products that are great for your skin and hair. At Arata, we support cruelty-free practises. We use absolutely NO animal-derived ingredients. We do not test on animals, and we are PETA-certified cruelty-free and vegan. It is our deep-rooted belief that, being a transparent clean-label brand, we use safe, non-toxic ingredients and are honest in our treatment of our wildlife, our ecosystems, and our furry companions.

  • Cruelty-Free Living Is More Eco-Friendly

  • Ditch the toxic cleaning products. They’re almost always tested on animals before being manufactured in bulk. Opt for cruelty-free household cleaning products that are vegan, plant-based, or simply eco-friendly. They can still contain some of the toxic chemicals most cleaning products contain, but atleast they aren’t harming our furry animal companions. If you’re opting for a sustainable, all-natural brand, you’ll find that it works out well for your loved ones in the long-run - it’s better for your home, less toxic, safer, and better for your health. 

    How Can You Determine Whether A Company Is Cruelty-Free?

    Simple. Look for certifications!

    The certifications you can trust include PETA, which is one of the most well-known animal rights organizations in the world, and Leaping Bunny, which primarily certifies cosmetics as being cruelty-free. If the product you’re looking to purchase contains either of these certifications, it’s good to go.


    Make the switch to cruelty-free products today. It’s a simple change of practise, and it goes a long way in supporting the cause of the animals we co-exist with. All you have to do is make better choices when it comes to the products you buy, and stop purchasing the products you love if they’re tested animals. It might sound ridiculous or insignificant, but it goes a really logn way in ensuring the safety of our wildlife.

    Moreover, by supporting brands that don’t test on animals, you will encourage (often) smaller companies that are taking the time and effort to save your planet. At Arata, our entire range of vegan products contain no animal-derived ingredients. None of our products are tested on animals, and we take a strong stand against such animal cruelty. We are PETA-certified cruelty-free and vegan, and we are super proud of it.

    Explore Arata’s PETA-certified personal care rituals on our website: www.arata.in.