Concerns
Products

26 products

THE BLOG

The Lab Notes

Anyone can put the word “scientific” on a label, but we believe it should mean something real. Our Process Promise lays out each stage of how a product is researched, formulated, tested, and refined — giving you a transparent, traceable view of the work behind every formula.

KNOW MORE
MARCH 2026 | 16/03/2026

Understanding greying

starting at the follicle

MARCH 2026 | 16/03/2026

Decoding dandruff

and why it happens

MARCH 2026 | 16/03/2026

Hair styling

made functional

MARCH 2026 | 16/03/2026

Understanding hair fall

and how to spot it early

MARCH 2026 | 16/03/2026

Demystifying skin care

through a deeper understanding

MARCH 2026 | 16/03/2026

Understanding body care

beyond the surface

MARCH 2026 | 16/03/2026

Understanding damage

from the scalp up

our philosophy

What you say
matters the most.

Arata Super Shampoo

"Top notch"

It is a boon for hair fall issues and regular use reduces hair breakage and promotes hair growth. Foams well and cleans my scalp off dirt and excess oil while leaving my hair deeply moisturized and tangle free. Suits normal to dry hair and no allergy or scalp irritation noticed so far. Has a strong herbal scent which doesn't linger

Vineeta Bhatnagar
1% Salicylic Acid Daily Body Wash

"Most effective"

This salicylic acid body wash is the most effective one on the market... It boosts skin glow, reduces pigmentation, and controls KP to an extent. ❤️

Tamanna Ahamed
Arata Super Serum

"Wonderfull"

As the product claims, it truly smoothes and softens hair instantly. I couldn't believe how soft my hair became immediately. Don't hesitate, just buy it!

Bhagyashree Doley
Arata Anti-Dandruff Shampoo

"Effective”

Used it for a week now and feeling great. My flakiness has reduced drastically. Itchiness has gone. My hair feels fresh and smooth. Scent is soothing. Dandruff has reduced. Love the quality. Definitely recommend.

Priti Gaur

1) What is BYOB?

BYOB is our bundle offer where you can mix and match eligible hair care products and save on multi-product purchases.

2) What are the BYOB deal prices?

• Any 2 Products: ₹899
• Any 3 Products: ₹1299

3) Which products are eligible in the BYOB offer?

All products on the BYOB collection page are included, except: • Damage Defence Super Conditioner™ (200 ml) That product cannot be included in the BYOB offer.

4) Can I mix different product types/variants in the same BYOB?

Yes. You can mix and match any eligible products on the BYOB collection page to qualify for: • “Any 2 products” or • “Any 3 products”

5) Can I include Damage Defence Super Conditioner™ (200 ml) in the bundle?

No. Damage Defence Super Conditioner™ – 200 ml is excluded from the BYOB offer. You can still buy it separately at its regular/mentioned price.

6) What if I try to add 2–3 products including the excluded conditioner?

If your bundle includes Damage Defence Super Conditioner™ (200 ml), it will not qualify for BYOB pricing. Eligible products will need to be selected to match Any 2 or Any 3 offer conditions.

7) How do I apply the BYOB discount at checkout?

BYOB will be auto-applied at checkout based on the eligible items in your cart (i.e., if your cart contains 2 eligible products or 3 eligible products).

8) Are replacements, returns, and refunds allowed under BYOB?

Yes. All replacements, returns, and refunds will be processed as per the Return Policy as listed on our website.

9) Can I get BYOB pricing for more than 3 products?

The stated offers are for: • Any 2 and • Any 3 All additional product can be bought at its regular/mentioned price.

10) Can I club other discount or offer codes with BYOB?

No. Discounts or offer codes cannot be clubbed with BYOB offer.