Hair fall is rarely driven by just one factor. It often begins at the scalp, where disruptions in the hair growth cycle can increase shedding, and continues through the lengths as weakened strands become more vulnerable to breakage. That is why the Arata Anti-Hair Fall Duo is designed as a complete scalp-and-strand routine to support fuller, stronger, healthier-looking hair over time.

The Anti-Hair Fall Intensive Shampoo helps correct imbalances in the hair growth cycle to reduce follicle shrinkage and reactivate dormant follicles, delivering 7.4X Hair Fall Reduction¹. The Anti-Breakage Intensive Conditioner helps strengthen weakened strands, improve elasticity, and reduce mid-shaft breakage, leaving hair feeling healthier and more resilient, with 78% stronger hair in 1 wash².

Together, this 2-step system addresses hair fall from multiple angles by reducing shedding, minimising breakage, and supporting healthier hair growth at the source. With consistent use, hair feels stronger, appears denser, and is better supported from the scalp up.

¹Based on a tensile strength study with shampoo and conditioner.
²Based on in-vitro tensile strength tests on conditioner when compared to untreated hair.

HAIRDIAN AP: Supports hair follicle health for reduced hair fall.
REPARAGE®: Restores hair elasticity, improves tensile strength and protects cuticles.
AURIST AGC™: Detangles and conditions efficiently, protecting hair from physical stress and breakage.
ROSEMARY: Protects hair from oxidative stress and prevents colour fading.
BIOTIN: Adds resilience to hair fibres, reducing the chances of snapping.
CAFFEINE: Enhances scalp circulation and protects follicles from oxidative damage.