Short answer: Anyone dealing with dry, damaged hair and wants good hair days ahead.

Let’s break it down: Arata Damage Defence Super Conditioner™ is designed for hair that struggles to retain moisture or feels rough and unmanageable. It works well for straight, wavy, and curly hair, and can be used differently depending on your hair porosity, whether your hair resists moisture or loses it too quickly.

Short answer: No. In fact, it retains bounce.

Let’s break it down: The formula is designed to condition deeply without weighing your hair down. It helps retain bounce and movement even in finer hair types, without leaving a heavy or greasy feel.

Short answer: The secret lies in our science (and texture).

Let’s break it down: Arata Damage Defence Super Conditioner™ is backed by clinical data, showing up to 95% boost in moisture¹ and 96% boost in softness². Plus, it has an advanced blend of super foods and super actives that not only moisturise your hair but also prevent damage. Most importantly, it has a thicker texture which allows for better spread and detangling. 

¹Based on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.

²Based on in-vitro sensory evaluation study on dry hair when compared to a non-conditioning shampoo.

Short answer: Yes. It’s made for those who like to experiment with their hair.

Let’s break it down: Colour-treated hair is more prone to dryness and damage, which can result in colour-fading. This conditioner helps maintain hydration, smooth the cuticle, and prevent damage, all of which support healthier, longer-lasting colour.

Short answer: You have to take a super easy test.

Let’s break it down: Wet a small section of your hair completely and observe how long it takes for it to dry.

• Low Porosity: Water beads on the surface of the hair and takes time to absorb, and over 6–8 hours to air dry.
• Medium Porosity: Absorbs water quickly and takes about 2–5 hours to air dry.
• High Porosity: Absorbs water almost instantly and dries quickly, usually under 2 hours.

Short answer: No. Zero heaviness, zero greasy aftermath.

Let’s break it down:  The formula is designed to deposit a thin, even conditioning layer that smooths and protects the hair. It conditions without creating a heavy coating, so you get softness and protection without greasy residue or buildup.

Short answer: After every shampoo. Remember good hair habits over miracles.

Let’s break it down: Conditioners counter daily damage caused by washing, friction, and environmental stress. Regular use helps maintain smoothness and strength, especially for dry or damaged hair. Adjust frequency based on your hair's specific needs, those with very dry or damaged hair may benefit from more frequent use. For best results, use it after Arata Damage Defence Super Shampoo™.

Short answer: Yes. Not all silicones are villains. 

Let’s break it down: This formula uses safe silicones like Cyclopentasiloxane and Dimethiconol. Sounds like a mouthful, but simply put, these silicones smooth the cuticle and reduce friction without causing buildup. They help protect hair, boost shine, and still maintain natural bounce and volume.