Short answer: It does more than coat the hair.

Let’s break it down: Most serums do one thing well. Smooth a bit. Add shine. That’s it. But Arata Damage Defence Super Serum™ knows that your hair needs more. It not only controls frizz by smoothing down the cuticles but feeds the strand with nourishment that actually lasts. Over time, it helps protect against damage, split ends, and breakage, supporting stronger and healthier hair. 

So instead of masking issues on the surface, it supports your hair where it needs it most. 

Short answer: Yes.

Let’s break it down: Hair colour fades faster when it’s exposed to daily stress like heat, washing, and friction. The antioxidant-rich formula helps slow down that fading process, so colour holds on longer.

Chemically straightened or permed hair loses protein more easily, which is why it can start feeling weak over time. The fatty acids in Arata Damage Defence Super Serum™ help reduce that protein loss, supporting strength and manageability.

Short answer: It depends on the type.

Let’s break it down: Silicones are widely used because they help smooth the hair cuticle and reduce friction. The problem usually isn’t silicones themselves, but heavier ones that can build up and weigh hair down over time.

Arata Damage Defence Super Serum™ uses cyclopentasiloxane and dimethiconol. These are lightweight silicones with a strong safety profile, chosen because they smooth and protect without leaving residue.

Short answer: Yes, with regular use.

Let’s break it down: Damaged hair is a sign of damaged cuticles. Surface fixes don’t last unless the strand is supported from within. Arata Damage Defence Super Serum™’s restorative ingredients help nourish the hair, reduce breakage, and limit split ends, supporting stronger, more manageable hair over time.