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Ways We're Different From Other Natural Brands

and Effective

We make products that really work! People usually trade-off natural products for synthetic ones – because natural formulas offer a subpar performance and sensorial experience. However, we’ve innovated to ensure that despite being chemical-free and plant-powered, our products deliver on their promise and make you feel great.


We're Australia-Certified Made Safe & Non-Toxic, Peta-Certified Vegan & Cruelty-Free, dermatologically tested by a French laboratory in India, and lab-tested to be Free Of Heavy Metals. We’re also the first and only brand in India to have received the coveted EWG-Verified Certification for our products.

and Transparent

We disclose every ingredient on our labels, so that our customers can make informed decisions about what they’re using.
Awareness brings knowledge and power.

We Don't Discriminate

We noticed several personal care brands creating non-toxic products that were only for pregnant women and babies. We thought to ourselves, what about everyone else? Regular women, men, children, the elderly – everyone deserves truly clean and safe products.

Sustainable and Conscious

We’re good for you, good for your furry friends, and great for the environment. We do not use synthetic ingredients, or test on animals, or use animal- or insect-derived ingredients. We’re packaged in Post-Consumer Recycled (PCR) Plastic, which is plastic that has been obtained from landfills and ocean waste, melted, sanitized, recycled, and moulded into our bottles.

A Premium Experience

Our choice of ingredients, fragrance notes, packaging, branding and communications, are all of international standards. With potent ingredients, like rosehip, primrose, sage and argan oil, to natural fragrances made of spices, herbs and floral extracts, we provide a truly world-class experience at one-fourth the price of a comparable product in Europe or North America.
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