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The good, the bad, and everything in between

A comprehensive list of ingredients we use, what you should be wary of, and what you need to avoid.


Apricots are rich in antioxidants, including vitamin A, C and E. They help build collagen that increases skin strength and elasticity. They also heal your skin from UV damage and environmental pollutants.


Avocados are loaded with omega-3 fatty acids and vitamins A, D and E. They help relieve inflammation, heal irritated and flaky skin and hydrate your hair without leaving an oily residue.


Chamomile is derived from matricaria chammilla, which has anti-inflammatory and antimicrobial properties.


Cinnamon stimulates blood vessels and improves circulation. It reduces bad breath, toothache and protects against bacterial infections.

Cocoa Butter

Cocoa butter is not just for dessert, it’s a staple for skincare products. It’s high in fatty acids and hydrates your skin, also forming a protective barrier around it to hold in the moisture. It smoothes scars, wrinkles and heals UV damage.


Coconut oil is rich in fatty acids and has antimicrobial properties preventing skin infections and breakouts. It reduces chronic inflammation and helps significantly with wound healing.

European Blueberry

European blueberries are full of vitamin B and seamlessly help maintain a good and healthy amount of hair. They promote hair growth and prevent premature greying.

Evening Primrose

Evening primrose, referred to as the ‘kings cure-all’ soothes and moisturises skin, enhances elasticity. It also enhances radiance and decreases roughness, redness, dryness and irritation.


The warming and stimulating effects of ginger increase scalp circulation, encouraging healthy hair growth. It contains antioxidants, which help fight ‘free radicals’ that damage hair cells causing thinning and loss.


Gingko increases circulation leading to an increase in hair growth and also shinier, healthier hair. Studies show that gingko increases hair volume by 70% in certain cases.


Hemp oil contains fatty acids, proteins and vitamins that offer your hair the protection it needs. It stimulates hair growth by improving circulation—moisturising considerably for a lush, full look.

Indian Gooseberry

The phytonutrients, minerals and vitamins present in Indian gooseberries produce collagen and stimulate growth, length and volume. They naturally hydrate your hair with their 81.2% moisture content.


Lavender has very strong antiseptic properties. It helps unclog pores and reduces inflammation, blotchiness and redness. It can also decrease hyperpigmentation in your skin.


Lemons are rich in vitamin C, which boosts hair growth and the production of collagen. The acidic nature of lemon helps tighten hair follicles, curbing hair fall. It also cleans the scalp and unclogs hair follicles.


Maple syrup gives dry hair a boost of hydration. It deeply nourishes, reinforces and repairs damaged hair.


Mint has strong antibacterial properties and contains salicylic acid. Both come together to prevent breakouts, soothe mosquito bites and unclog pores.


Olive has anti-dandruff properties and reduces split ends and frizz, acting like a serum. It makes your hair smooth and easy-to-style.

Organic Flaxseed

Organic flaxseed contains fibre, fat, protein and various minerals and vitamins. Its therapeutic properties help form new blood vessels, reverse damage and keep the sebaceous glands calm⁠—promoting healthy hair and skin growth.


Peppermint is the ultimate mouth freshener. It’s very effective in killing anaerobic bacteria that cause gum diseases and oral infections. It maintains bone density, reduces inflammation and has a great, cooling sensation.


Rosehip contains fatty acids, including linoleic and linolenic acid that help keep cell walls strong so they don’t lose water. It’s a great hydrating agent that boosts collagen, reduces hyperpigmentation, scars and dark circles.


Caustics are common corrosives that damage and dehydrate living tissue. They are used in cleaning agents due to their ability to dissolve grease, proteins or minerals. We use only natural cleaning agents that unclog pores without causing any corrosion.


Chlorine is a reactive oxidising chemical that’s used for its antibacterial properties–mostly in public sanitation. It’s also used in skincare to fight acne, but leads to excessive dryness, which can cause additional breakouts. We replace chlorine in our products with essential oils that reduce sebum production and fight acne, without dryness.


Diethanolamine (DEA) is a common wetting agent used in shampoos and skincare, which creates a rich lather and produces a soft consistency. On its own it’s mostly harmless, but when combined with other ingredients it reacts to produce nitrosodiethanolamine (NDEA)–an extremely carcinogenic compound that is easily absorbed through skin.


The toxins that chemical dyes leave on your skin increase the risk of a reaction and allow these chemicals to be absorbed into your body where they can cause even more damage. They can also block your pores, which leads to breakouts. Studies show that dyes made from coal tar are carcinogenic. We only use natural, plant-derived dyes in our products.


Formaldehyde and 1,4-dioxane are known to cause cancer in animals and are listed as probable human carcinogens by the Environmental Protection Agency. Formaldehyde can also trigger skin rashes. Our products contain no formaldehydes.


Heavy metals like lead, arsenic, mercury, aluminum, zinc, chromium and iron are found in a wide variety of personal care products including lipstick, whitening toothpaste, eyeliner and nail color. Exposure to metals has been linked to health concerns including reproductive, immune and nervous system toxicity. We do not use heavy metals in our products.


MEA (monoethanolamine) is widely used to thicken the water phase of cosmetics, keep ingredients blended, and boost foaming. These chemical emulsifiers can react with other ingredients to cause irritation, breakouts and dryness. We do not use any synthetic MEA in our products.


Parabens are a group of synthetic compounds commonly used as preservatives in a wide range of health, beauty and personal care products. If the product you are using contains methylparaben, ethylparaben, propylparaben, butylparaben and isobutylparaben, it has parabens.Of greatest concern is that parabens are known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity. We do not use synthetic parabens in our products, which might lead to a shorter shelf-life.


Phosphates are used in personal care as a buffering agent, corrosion inhibitor, fragrance additive and pH inhibitor. Even though they’re not as harmful as other chemicals, they can still cause irritation to the skin and eyes. We only use natural plant-derived fragrances and emulsifiers in our products.


SLES is created through a process called ethoxylation, where ethylene oxide is added to change the makeup of the compound. It's not acutely toxic, but some people become sensitized to it over time, which means that some people develop an allergic reaction to it. Also, when mixed with other chemicals, SLES can form 1,4 dioxane which is a carcinogen. We do not use SLES in our products.


SLS is a cleaning, lather-creating chemical that is well known as an irritant when left on the skin for prolonged periods of time. By affecting the everyday function of proteins, this leads to damage of the outer layer of skin, which causes cracked, dry and tender skin. We do not use SLS in our products and our lather might not match up to other chemical personal care brands.


TEA or Triethanolamine is used as a fragrance, pH adjuster and emulsifying agent in personal care and home products. Long-term usage of TEA can cause organ toxicity in the liver and kidneys and nervous system shock like tremors and loss in memory function. We do not use TEA in our products. It is substituted with natural, plant-based emulsifiers and fragrances.


Triclosan is a synthetic chemical with antimicrobial properties, which destroy or inhibit the growth of microorganisms such as bacteria or fungi. Triclosan is a known endocrine disruptor and a suspected carcinogen. According to the FDA, triclosan alters hormone regulation. Other studies in bacteria have raised the possibility that triclosan contributes to making bacteria resistant to antibiotics. We do not use triclosan in our products.

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