From homemade secrets to hair beauty solutions

It all began with Dhruv Bhasin's homemade hair styling gel made with organic flaxseeds. Its impressive hold despite being safe on hair led Dhruv Bhasin and Dhruv Madhok to envision a hair beauty brand with non-toxic solutions for all hair concerns. 

That's how Arata came to being. Since our inception, we have helped over 8 lakh+ customers in India fall in love with their hair. Today we have over fifty products, ranging from hair care to styling, catering to every hair type. 

And now we are on Shark Tank!

Pitching our brand on Shark Tank was a defining moment for us. The love and support we got on the show validated years of hard work and success. It gave us the confidence to reach out to more people and build a bigger community.

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We make your hair beautiful

Each strand holds a tale, every curl and wave whispers a memory. We make these stories beautiful. As specialists in beauty and care for Indian hair, we work with dermatologists and skincare experts to craft scientifically advanced and sustainable products. After our huge success at Shark Tank, we aim to push the boundaries of hair beauty, one innovation at a time. 


Bestsellers

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281

Super Shampoo - 300ml

Prevents hair loss | Makes hair stronger | Repairs damage

Regular price ₹669
Sale price ₹669 Regular price ₹899 (26%)
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192

Hair Styling Combo | Hair Styling Gel 150ml + Hair Styling Cream 100g

Styles your hair | Adds volume | Nourishes hair

Regular price ₹769
Sale price ₹769 Regular price ₹1,298 (41%)
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229

Curl Styling Combo| Curly Hair Gel + Curly Hair Cream

Enhances curls | Reduces frizz | Boosts moisture

Regular price ₹959
Sale price ₹959 Regular price ₹1,298 (26%)
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205

Sea Salt Thickening Hair Spray - 50ml

Fortifies hair | Adds volume | Matte texture

Regular price ₹279
Sale price ₹279 Regular price ₹399 (30%)
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175

Intensive Hair Growth Serum - 30ml

Boosts hair growth | Increases thickness | Strengthens hair follicles

Regular price ₹579
Sale price ₹579 Regular price ₹649 (11%)
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268

Hair Fall Defense Onion Shampoo - 200ml

Reduces hair fall | Makes hair silky, smooth instantly | Strengthens hair

Regular price ₹199
Sale price ₹199 Regular price ₹299 (33%)
Bestseller On Sale

4.6

151

Curl Defining Hair Gel

Gives defined coils | Long-lasting texture | Frizz-free curls

Regular price ₹489
Sale price ₹489 Regular price ₹699 (30%)
Bestseller On Sale
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201

Curl Revive & Frizz Control Leave-In Conditioner

Controls frizz | Revives curls | Boosts curl volume

Regular price ₹349
Sale price ₹349 Regular price ₹499 (30%)