Beautiful Hair Begins Here
Our Bestsellers
Perfected For Indian Hair
Our Community Favs
Ultralight Super Serum™ for Beautiful Hair - Reduces Frizz & Damage - 30ml
6-in-1 Super Shampoo for Hair Loss Reduction & Damage Repair - 300ml
Intensive Hair Growth Serum | Derma Roller (FREE)
Sea Salt Hair Texture Spray- 50 ml
Hair Fix Stick - Anti-Frizz Gel Applicator - 15ml
Grow Strong Combo - Super Shampoo 300ml + Serum 30ml - Free Derma Roller + Scalp Massager
In 2016, we made India's first alcohol-free hair gel in our kitchen
9 years in, we have 70+ products perfected for Indian hair
We partner with dermatologists & trichologists to create effective solutions
In a 21000 sq. ft. lab, we bring our science-backed formulas to life
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Shop By Collection
Intensive Hair Growth Serum | Derma Roller (FREE)
6-in-1 Super Shampoo for Hair Loss Reduction & Damage Repair - 300ml
Wash Day Bundle | Super Shampoo (300ml) + Nourishing Conditioner (300ml) + FREE Scalp Massager
Grow Strong Combo - Super Shampoo 300ml + Serum 30ml - Free Derma Roller + Scalp Massager
Rosemary Essential Oil - 15ml
90-Days Hair Growth Kit | Intensive Hair Growth Serum (Pack of 3) + Derma Roller (FREE)
Hair Fall Defense Onion Conditioner - 200ml
Just The Good Stuff
Kalpna Gupta
"Was actually looking for a good growth serum with Redensyl. Already used 2 bottles of this serum and satisfied with the results. Redensyl with kopexil and Procapil is a good blend as compared to the Minoxidil one I was using."
Age: 34
Concern: Hair loss
Type: 2b
Ruhani Rao
"I have coloured hair. Tried the super shampoo and it did make my hair very soft and smooth. What I love the most is the moisturizing texture that doesn't dry my hair at all."
Age: 24
Concern: Hair damage
Type: 1b
Mohini Das
"Got this hair serum during its testing phase and now it has become a go-to product for frizz control. I have thin hair so most serums weigh my hair down but Arata's super serum is a perf fit for my hair."
Age: 28
Concern: Roughness
Type: 2a
Soumi Nag
"I have 3b curls and this leave in product helped me restore my curl's texture. Highly recommended if you're just started your CGM journey."
Age: 32
Concern: Frizzy curls
Type:3b
Shubham Sinha
"Been using this flaxseed gel for over 2 years now. It gives a very strong hold and wet look finish. If you're looking for a safe styling product this is it"
Age: 26
Concern: Styling
Type: 1b
Pragati Barui
"I never go out without this hair fix stick. Works smoothly to fix my frizzy hair and doesn't even leave a residue. An absolute essential."
Age: 25
Concern: Frizz
Type: 1c
Real People,
Real Reviews.
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Indians Experienced
Smoother Hair
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Indians Got Hair
Growth Results
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Indians Saw Instant
Frizz Control
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