Hair fall isn’t always about weak roots. Often, what looks like hair fall is actually mid-shaft breakage, where strands snap along the length and make hair look thinner over time. This breakage is usually triggered by everyday stress like washing, heat styling, and friction from brushing or towel-drying.

Arata Anti-Breakage Intensive Conditioner supports thicker, longer hair by preventing mid-shaft breakage and ensuring 78% stronger hair in 1 wash¹. Powered by ReparAge®, a biomimetic blend of amino acids and protein, it replenishes strength and protein in the hair’s cortex, boosting elasticity and hair strength. A phytoactive blend of rosemary, biotin, caffeine, and rice extract helps protect hair from oxidative stress, boost moisture retention, and support hair fibre resilience.

Its rich, creamy texture adds instant slip, making detangling easier and leaving your hair feeling healthier, smoother, and softer after every wash.

¹Based on in-vitro tensile strength tests on conditioner when compared to untreated hair.
²Based on a tensile strength study on shampoo and conditioner.