Strong Hold Styling Gel - 50 ml - BYOB

Name: Damage Defence Super Shampoo™ - 200 ml
Brand: Arata
SKU: ANSH05N
Price: 449.0 INR
Availability: InStock
Rating: 4.47 (226 reviews)

₹249

Strong Hold Styling Gel - 50 ml - BYOB

₹249

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Arata Strong Hold Styling Gel is proven to deliver up to 72-hour strong hold¹ with a wet, glossy finish. Luviquat® Supreme enhances the longevity of your hairstyle even in humid weather while conditioning agents maintain moisture and prevent hair damage.

Key benefits

Delivers long-lasting, strong hold, offers UV protection, humidity-resistant, leaves a wet, glossy finish, lightweight and non-sticky, leaves no crunch or cast

Key ingredients

Luviquat® Supreme, Flax seed extract, Benzophenone-4 (UV Filter), Niacinamide, Panthenol (Pro-Vitamin B5)

Suited for

All hair types

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Everything you  
need to know

Most hair styling gels don’t really stand a chance against humidity, so your styles collapse as the day goes on. Moreover, a lot of them focus only on ‘coating’ the hair instead of nourishing it, which can leave strands feeling dry, brittle, and more prone to damage over time.

Arata Strong Hold Styling Gel is built differently. It’s powered by a multi-polymer styling system which creates a lightweight, humidity-resistant film over each strand, locking styles in place even in humid weather. Advanced polymers like Luviquat® Supreme deliver up to 72-hour strong hold¹ and 24-hour wet look² without leaving any stiff or crunchy feel.

But this formula isn’t only about styling. Niacinamide + panthenol complex helps to maintain moisture, prevent brittleness, and reduce breakage caused by day-to-day styling. It is also infused with UV filters to help protect against sun-induced damage and colour fading.

Not only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.

¹Based on an in-vitro study on natural Indian hair tresses.
²Based on an in-vitro sensory evaluation study on natural Indian hair tresses

STRONG HOLD, GLOSSY FINISH: Advanced multi-polymer formula creates a long-lasting, strong hold, locking your style for hours and leaving a wet, glossy finish.
HUMIDITY-RESISTANT: Humidity-resistant films limit moisture absorption from the air, controlling frizz and increasing the longevity of your style even in humid conditions.
HELPS PREVENT DAMAGE: Niacinamide and panthenol complex helps support the hair fibre by reducing breakage and mechanical stress during styling. With consistent use, hair feels stronger and more resilient.
DEFENDS AGAINST UV EXPOSURE: UV filters protect the hair from UV degradation and reduce UV-induced colour fading and protein damage.
LEAVES NO CRUNCH OR CAST: Lightweight gel texture spreads effortlessly through the strands, leaving no sticky residue or uncomfortable cast or crunch.

LUVIQUAT® SUPREME: Provides strong, flexible hold that resists humidity.
FLAX SEED EXTRACT: Adds a soft and flexible film that enhances definition.
BENZOPHENONE-4 (UV FILTER): Protects hair from UV damage that can weaken strands and fade colour.
NIACINAMIDE: Improves cuticle strength and smoothness for healthier-looking hair.
PANTHENOL (PRO-VITAMIN B5): Boosts moisture and reduces breakage during styling.

STEP 1: Start with damp hair.
STEP 2: Take a coin-sized amount on your palm.
STEP 3: Rub between your palms to evenly distribute the gel.
STEP 4: Check in with your hair. If it needs more of the gel, add a little extra.
STEP 5: Style with fingers or comb to get your desired look.

Short Answer: Yes, it’s designed for everyday styling.

Let’s break it down: Arata Strong Hold Styling Gel avoids drying alcohol-based systems and includes conditioning agents instead that support hair health over time. Hydrating and strengthening ingredients like niacinamide and panthenol help maintain moisture balance and fibre resilience, reducing breakage. This allows you to style your hair daily without worrying about dryness or damage.

Short answer: No. It delivers a strong hold without any heaviness.

Let’s break it down: Arata Strong Hold Styling Gel uses an advanced multi-polymer network that forms a thin, lightweight film on each strand. This film helps hold shape and definition in place, without leaving behind any greasy residue and weighing your hair down.

Short answer: Yes, it helps keep styles intact even in high humidity.

Let’s break it down: Arata Strong Hold Styling Gel is powered by Luviquat® Supreme, a humidity-resistant styling polymer that stops the strands from absorbing excess moisture. This helps your style hold its structure even in humid, sweaty weather.

Short answer: No, it locks in your style without making your hair rigid.

Let’s break it down: Arata Strong Hold Styling Gel forms a flexible film around each strand to hold your style in place. This helps the gel to allow movement and touchability as opposed to other gels that end up forming a rigid cast around your hair. This means your style stays structured while still having a natural, non-stiff finish.