Frizz is not just a surface-level issue. It is often a sign of damaged cuticles, craving for care and nourishment.

In comes Arata Damage Defence Super Serum™, a technologically advanced hair serum for dry, frizzy hair. By smoothing the cuticle, it delivers 72 hours of frizz control¹ and 97% boost in shine². The formula combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to help maintain hydration, reduce protein loss within the strand, and support strength and elasticity over time.

Rich in nourishment but still lightweight, it spreads easily through the hair without weighing it down. No dryness. No snapping. No rough, straw-like feel. Just smooth, manageable, glossy hair that feels healthy again.

¹Based on in-vitro testing on natural Indian hair tresses.
²Based on in-vitro testing on natural Indian black hair tresses when compared to non-conditioning shampoo.