All-Natural, Vegan Goodness
As India’s first 100% nature-derived wellness brand, we create plant-based, vegan products with soothing, toxin-free ingredients that feel fantastic on your hair and skin.
Our products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.
Moreover, our products don’t discriminate. Skin is skin. Hair is hair.
Why Choose Arata?
In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.
Cruelty-Free & Vegan
We are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.
We are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.
Ditch The Toxins
Toss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.
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Advanced Curl Care Range
Our Advanced Curl Care range is here to transform frizzy, unruly hair into the most luscious, velvety soft curls. All with the power of unadulterated, plant-based love. Our products provide all-season curl definition, moisture retention and are CG-approved. We hope your curls love them. Say it Loud: Curly and Proud!
When applied topically, onion juice can prevent bacterial infections, stimulate and boost re-growth of hair, and even reduce unwanted blemishes. Keeping these amazing benefits in mind, we incorporated onion juice into our Super Shampoo, ensuring the formulation is soothing and prevents hair fall and thinning.
Designed specifically for thinning hair, this clean formula featured onion and argan oil and apple cider vinegar--all of which have therapeutic benefits. Along with hydrating and repairing dry, damaged strands, this formula also boosts the natural circulation of scalp, promoting hair growth.