Medium Hold Styling Cream - 100 ml

Name: Damage Defence Super Shampoo™ - 200 ml
Brand: Arata
SKU: ANSH05N
Price: 449.0 INR
Availability: InStock
Rating: 4.47 (226 reviews)

₹499

Medium Hold Styling Cream - 100 ml

₹499

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Arata Medium Hold Styling Cream delivers medium, buildable hold without compromising your hair's natural movement. It locks in moisture, boosts softness, and controls frizz, all while protecting your hair from damage.

Key benefits

Delivers long-lasting, medium hold, boosts softness, boosts moisture, offers UV protection, humidity-resistant, leaves a natural finish, lightweight and non-sticky, leaves no crunch or cast

Key ingredients

Luviquat¨ Supreme, Benzophenone-4 (UV Filter), Niacinamide, Panthenol (Pro-Vitamin B5)

Suited for

All hair types

Lab reports

Clinical trials

up to 48-hour medium hold¹
92% moisture lock²
24-hour boost in softness¹

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Safety certificate

Derma-Tested for Safety

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Everything you  
need to know

Most hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas don’t hold up well in humid conditions either.

Arata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by Luviquat® Supreme, it delivers up to 48-hour medium hold¹ and 24-hour softness boost^₁. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.

Not only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.

¹Based on an in-vitro study on natural Indian hair tresses.

LONG-LASTING, MEDIUM HOLD: An advanced multi-polymer system provides flexible hold without any rigid cast, locking your style in place without compromising your hair's natural movement.
LOCKS IN MOISTURE: Humectants and conditioning agents help retain moisture within the hair fibre, preventing dryness caused by daily styling.
BOOSTS SOFTNESS: Conditioning polymers and emollients help replenish surface lipids and smooth the cuticle, leaving hair softer and smoother.
PREVENTS DAMAGE: The niacinamide + panthenol complex helps support the hair fibre by reducing breakage and mechanical stress during styling. With consistent use, hair feels stronger and more resilient.
CONTROLS FRIZZ: It helps condition the cuticle to reduce frizz and flyaways, keeping hair smoother even in high humidity.
LEAVES NO CRUNCH OR CAST: Lightweight creamy texture spreads effortlessly through the strands, leaving no sticky residue or uncomfortable cast or crunch.
HUMIDITY-RESISTANT: Humidity-resistant films limit moisture absorption from the air, controlling frizz and increasing the longevity of your style even in humid conditions.
DEFENDS AGAINST UV EXPOSURE: UV filters protect the hair from UV degradation and reduce UV-induced colour and protein damage.

LUVIQUAT® SUPREME: Provides long-lasting, flexible hold that resists humidity.

BENZOPHENONE-4 (UV FILTER): Protects hair from UV damage that can weaken strands and fade colour.

NIACINAMIDE: Improves cuticle strength and smoothness for healthier-looking hair.

PANTHENOL (PRO-VITAMIN B5): Boosts moisture and reduces breakage during styling.

STEP 1: Start with damp or dry hair.
STEP 2: Take a coin-sized amount on your palm.
STEP 3: Rub between your palms to evenly distribute the cream.
STEP 4: Check in with your hair. If it needs more of the cream, add a little extra.
STEP 5: Style with fingers or comb to get your desired look.

Short Answer: No, it’s designed to provide a lightweight feel.

Let’s break it down: Arata Medium Hold Styling Cream uses lightweight styling polymers that form a film over your hair without coating it heavily. This helps add shape and definition without weighing down your hair with excess oil or greasiness.

Short Answer: Yes, it keeps your styles flexible.

Let’s break it down: Arata Medium Hold Styling Cream contains flexible styling polymers that shape and style your hair without making it stiff or rigid. This allows you to reshape or adjust your style whenever you feel like.

Short Answer: Yes, it smooths the hair surface.

Let’s break it down: Arata Medium Hold Styling Cream contains conditioning agents that help smooth out the hair's cuticle, creating a smoother finish and keeping frizz in check.

Short Answer: No, it’s designed to rinse out easily.

Let’s break it down: Arata Medium Hold Styling Cream is infused with styling agents that are water soluble and can be easily washed out. This means you can use the styling cream daily without having to worry about accumulation of residue.