Functional Styling Gel & Cream Duo
Product Description
Key benefits
Enables multiple styling looks, delivers medium to strong hold, humidity-resistant, offers UV protection, prevents dryness from styling, leaves no crunch or cast
Key ingredients
Luviquat® Supreme, Benzophenone-4 (UV Filter), Niacinamide, Panthenol
Suited for
All hair types
Anyone who switches between casual and structured styles
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Everything you
need to know
Most styling routines force you to choose between hold and hair health. Heavy waxes and alcohol-based gels can leave hair dry, brittle, and prone to breakage over time. On the other hand, lightweight creams often lack longevity in humid conditions. The Arata Functional Styling Gel & Cream Duo is made to give you both flexibility and control.
The Medium Hold Styling Cream delivers up to 48-hour medium hold¹ with natural movement and 24-hour softness boost¹. It keeps hair smooth, hydrated, and touchable without stiffness. Perfect for everyday styles, textured looks, and controlled frizz.
The Strong Hold Styling Gel provides up to 72-hour strong hold¹ with a wet, glossy finish that lasts even in humidity. Its advanced multi-polymer system locks the styles in place without crunch or flaking.
Both formulas are powered by Luviquat® Supreme for humidity resistance and long-lasting performance. Niacinamide and Panthenol help reduce breakage and maintain moisture balance during styling, while UV filters defend against sun-induced damage and colour fading.
Use them individually depending on the look you want. Or layer them strategically for hybrid styles that need both structure and movement. This is not just styling. It is styling without compromise.
¹Based on an in-vitro study on natural Indian hair tresses.
LUVIQUAT® SUPREME: Provides long-lasting hold that resists humidity.
BENZOPHENONE-4 (UV FILTER): Protects hair from UV damage that can weaken strands and fade colour.
NIACINAMIDE: Improves cuticle strength and smoothness for healthier-looking hair.
PANTHENOL (PRO-VITAMIN B5): Boosts moisture and reduces breakage during styling.
Short answer: The gel is for stronger hold and a more defined, wet-look finish. The cream is for softer hold, natural movement, and a matte finish.
Let’s break it down: Think of them as two styling moods. Choose the Strong Hold Styling Gel when you want your hairstyle to stay in place for longer, look more polished, or hold up better through humidity, long days, or sharper styling. It gives stronger definition, better style retention, and a glossier finish.
Choose the Medium Hold Styling Cream when you want control without looking too “done.” It is better for softer styles, natural texture, smoother strands, and everyday styling with movement.
Short answer: Use the gel for sleek, defined, stronger-hold styles. Use the cream for soft, textured, natural-looking styles.
Let’s break it down: The easiest way to choose is by the finish you want.
Use the gel for:
- slick back
- sharper side parts
- defined curls or waves
- wet-look styles
- flyaway control with stronger hold
Use the cream for:
- soft texture
- natural volume
- controlled but touchable hair
- smoother lengths
- flexible styling that can be reshaped through the day
Short answer: Yes. You can use both together if you want softness from the cream and extra hold from the gel.
Let’s break it down: These two do not have to compete. They can work together depending on your hair type and styling goal. A simple way to layer them:
- Start with a small amount of Medium Hold Styling Cream through the lengths to add softness, smoothness, and control
- Then use a small amount of Strong Gel Styling Gel on the areas where you want a stronger hold or more definition.
This works especially well if you want:
- natural-looking hair with better structure
- softer hair that still stays in shape
- frizz control without making the whole look feel stiff
The key is to use small amounts. Too much of both can weigh the hair down.
Short answer: No, this gel is designed to give strong hold without the flaky, crunchy feel older gels are known for.
Let’s break it down: A lot of traditional gels rely on old-school fixatives that can leave hair hard, sticky, or flaky once dry. This formula is different. It uses a more advanced film-forming system that helps hold the hair in place while keeping the finish smoother, lighter, and more flexible. That means you get structure and style retention, but without that helmet-like feel.
So if you have avoided gels because of crunch, stickiness, or buildup, this one is built to feel more modern on the hair.
Short answer: No, the cream is designed to give controlled, natural-looking hair without heaviness or greasy buildup.
Let’s break it down: Many styling creams depend on heavy waxes or oils, which can make hair look coated, limp, or harder to refresh. This cream is positioned differently. It is meant to give medium hold, softness, and smoother texture while still keeping the hair light and touchable. It is a better fit for people who want styling support without making it obvious they are wearing a product.
If your worry is flat, oily, or overloaded hair, the trick is simple: start with a small amount and build only if needed.
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