• Helps activate hair growth: MitoActive™ enables hair follicles to function optimally by increasing cellular energy, helping them to transition back to the growth phase and boosting hair growth.
• Reduces hair shedding: MitoActive™ targets the core cause of hair loss, the decline of mitochondrial function, to reduce hair fall and hair in the telogen (shedding) phase, covering thinning or patchy areas. 
• Amplifies mitochondrial biogenesis: Powered by Y100™, MitoActive™ is India’s first hair growth serum that supports mitochondrial biogenesis, the function of the mitochondria which leads to more bioavailable energy for hair growth.
• Reduces inflammation around follicles: By restoring mitochondrial function, MitoActive™ helps to decrease inflammation around the follicles, enabling them to function better and lead to healthier hair growth.
• No side-effects: MitoActive™ is a dermatologically tested, scalp-safe solution that causes no side effects, allowing consistent daily usage without compromising on efficacy.

• REDUCES SHEDDING: Reactivates dormant follicles, making them transition from the shedding phase and enter a new hair growth cycle, to support healthier hair growth and reduce hair fall.
• STRENGTHENS FOLLICLES: Prevents follicle shrinkage and strengthens the roots, helping reduce thinning and support thicker, denser hair.
• IMPROVES SCALP HEALTH: Helps reduce excess sebum and inflammation, creating a healthy scalp environment that lessens shedding.
• BOOSTS BLOOD CIRCULATION: Improves scalp circulation to enhance nutrient delivery to follicles, promoting hair growth.
• PROTECTS FROM OXIDATIVE STRESS: Antioxidants help protect hair follicles from environmental stressors for improved follicular and scalp health.

MitoActive™

STEP 1: Shake well before use. 

STEP 2: Twist the dispenser (the top half) to reveal the dual-action applicator, designed to both apply and massage. 

STEP 3: Place the dual-action applicator on your scalp.

STEP 4: Gently press the blue bulb once to release 0.5 ml of the solution onto thinning areas. 

STEP 5: Glide the applicator to ensure full coverage.

STEP 6: Massage the serum in using the applicator itself, or remove the bottom cap and use the scalp stimulator in circular motions for added stimulation. Leave the serum in, do not rinse.

FREQUENCY: Apply twice daily, once in the morning, and once at night. Use regularly for at least 90 days.

Anti-Hair Fall Intensive Shampoo - 200 ml

STEP 1: Start with a coin-sized amount on your palm.
STEP 2: Rub it between your hands, then gently work it into your wet scalp.
STEP 3: Use your fingers to massage slowly and evenly.
STEP 4: Don't rush it. Give the shampoo 2-3 minutes to sink in and work at the roots.
STEP 5: Rinse thoroughly.

P.S. To keep your lengths moisturised and just as strong as your roots, follow it up with Arata Anti-Breakage Intensive Conditioner. For hair growth, treat your scalp with Arata Hair Growth Intensive Serum.