Brightening Face Serum - 50 ml

Name: Brightening Face Serum - 50 ml
Brand: Arata
SKU: ANVF01N
Price: 379.00 INR
Availability: OutOfStock

SAVE 5% ₹379

MRP ₹399

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Brightening Face Serum - 50 ml

SAVE 5% ₹379

MRP ₹399

Arata Brightening Face Serum is powered by 15% L-Ascorbic Acid to brighten skin and support collagen while defending against stress. With encapsulated Vitamin C, Ferulic Acid, and Vitamin E, it improves absorption and reinforces antioxidant protection in a lightweight formula.

Key benefits

Brightens uneven skin tone, boosts collagen production, reduces pigmentation, provides antioxidant protection, improves skin firmness over time

Key ingredients

15% L-Ascorbic Acid, Encapsulated Vitamin C, Ferulic Acid, Vitamin E

Suited for

All skin types
Especially for dull, uneven, and pigmentation-prone skin

Lab reports

Clinical trials

83% melanin reduction¹
94% antioxidant protection²
1.6x boost in collagen production³

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Everything you  
need to know

Dullness, uneven tone, and early signs of ageing are largely driven by oxidative stress within the skin. UV exposure and pollution generate reactive oxygen species that damage collagen, accelerate pigmentation, and reduce overall skin clarity. At the same time, natural collagen production slows with age, leading to reduced firmness and visible fine lines.

Many Vitamin C serums rely on unstable derivatives or very low-pH formulas that may enhance penetration but often compromise skin comfort. Arata Brightening Face Serum uses 15% L-Ascorbic Acid, the pure and bioactive form of Vitamin C that skin cells directly recognise and utilise. In in-vitro testing, the formula demonstrated 83% Melanin Reduction_, 94% Antioxidant Protection_, and a 1.6x Boost in Collagen Production_.

Enhanced with encapsulated Vitamin C for improved delivery, and stabilised with Ferulic Acid and Vitamin E to strengthen antioxidant performance, the formula supports visible brightening and firmness without relying on irritation-heavy formulation strategies. With consistent use, skin appears brighter, more even-toned, and structurally supported over time.

Disclaimers:
_Based on in-vitro testing on human melanocyte cells, compared to untreated.
_Based on an in-vitro cell based test, evaluating DPPH radical scavenging activity.
_Based on an in-vitro study on human dermal fibroblasts.

VISIBLE BRIGHTENING & EVEN SKIN TONE: High-potency 15% L-Ascorbic Acid targets dullness and uneven skin tone by helping reduce excess melanin production, revealing clearer, more radiant-looking skin with consistent use.
BOOSTS COLLAGEN FOR FIRMER SKIN: Vitamin C supports collagen synthesis to improve skin firmness and visibly soften fine lines over time, promoting smoother, healthier-looking skin.
ADVANCED ANTIOXIDANT PROTECTION: Delivers potent antioxidant protection to help neutralise free radicals caused by UV exposure and environmental stressors, key contributors to premature ageing.
STABILISED MULTI-ANTIOXIDANT FORMULA: A stabilised multi-antioxidant system that improves Vitamin C performance, boosts efficacy, and helps maintain formula potency for reliable results.
SAFE FOR DAILY USE: Designed for better penetration and improved stability while maintaining daily-use comfort, maximising results without any harsh irritation.

15% L-ASCORBIC ACID: The gold-standard, bioactive form of Vitamin C. Directly supports collagen production, reduces oxidative stress, and helps visibly brighten uneven skin tone.

ENCAPSULATED VITAMIN C: A double-layered delivery system that enhances penetration and allows controlled release for deeper, more effective Vitamin C absorption.

FERULIC ACID: A powerful antioxidant stabiliser that protects and reinforces Vitamin C and Vitamin E, enhancing overall antioxidant performance while slowing oxidation.

VITAMIN E (TOCOPHEROL): A lipid-phase antioxidant that protects skin cell membranes and works synergistically with Vitamin C to strengthen antioxidant defence.

STEP 1: Apply 3Ð4 drops to clean, dry skin.
STEP 2: Gently dab into face and neck.
STEP 3: Follow with moisturiser and sunscreen during the day.

P.S. Pair with Arata Oil-Control Face Wash and UV-Defence Sunscreen for a complete brightening and protection routine.

Short Answer: No, it won't.

Let’s break it down: Many pure Vitamin C serums are formulated at very low pH, which can cause stinging and irritation. This one uses 15% L-Ascorbic Acid at an optimised pH (4.28) and is supported by soothing, barrier-friendly ingredients like Centella Asiatica, Aquaxyl, Glycerin, and Hyaluronic Acid, so you can use it more consistently without dreading the tingle.

Short Answer: This uses pure, bioactive Vitamin C, not a derivative.

Let’s break it down: L-Ascorbic Acid is the form of Vitamin C your skin can use directly, without needing conversion. Many Vitamin C derivatives must first convert inside the skin, which can make results less predictable. If you want “real Vitamin C” benefits like brightness, antioxidant defence, and collagen support, pure L-Ascorbic Acid is the gold-standard route.

Short Answer: No. It is made to stay stable for longer.

Let’s break it down: Vitamin C can oxidise when exposed to air or light, which can reduce performance over time. This formula includes Ferulic Acid and Vitamin E for antioxidant stabilisation and Sodium Gluconate to bind metal ions that speed up oxidation. It is designed to protect the formula, so your serum stays effective through its usage period.

Short Answer: You can expect gradual brightening with regular use.

Let’s break it down: Vitamin C works by helping reduce oxidative stress and supporting a more even look over time. This serum is backed by in-vitro testing around melanin reduction and melanin synthesis inhibition, and it is also designed for daily use, so results compound with consistency. Use it daily, and pair it with sunscreen for best visible improvement in uneven tone.

Short Answer: Yes, and they work better together.

Let’s break it down: Sunscreen blocks most UV rays, but not all of them. Vitamin C helps neutralise the free radicals created by UV that still gets through. That means the pairing supports stronger daytime defence against dullness, oxidative stress, and collagen breakdown. Apply the serum first, then sunscreen on top in your morning routine.